Strategy is a plan of action to achieve short, middle and long term desired goals.
Today’s modern business and markets act on planned as dynamic strategies. Companies and organizations need to have a strategy to survive, save their market position and expand by new products and customers.
A strategy charts the course of a business. There are many theories and methods that orient themselves towards the best one. It’s always about the best fit and the commitment that their need to be to make it successful.
What are the most known and used strategy theories and management models? What are their success stories and practical tips when you apply these? These posts are all about great tools and methods that can help you to achieve your goal or understand certain aspects that come with strategic planning.
The Blue Ocean Strategy (BOS) is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that they should focus more on uncontested markets.
The idea behind the Ansoff Matrix is simple; a company or organization gains a clear insight into the possible growth strategies based on the combination of existing and new products and existing and new markets.