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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Hunger Marketing: the Definition and Strategy

July 12th, 2024

Hunger Marketing: this article provides a practical explanation of Hunger Marketing. Next to what it is (definition), this article also highlights different forms, Hunger Marketing examples including Apple and Xiaomi, the pitfall of this marketing strategy and best practices.…

BCG Matrix explained including an example

June 23rd, 2024

BCG Matrix: this article explains the BCG Matrix in a practical way. After reading you will understand the basics of this powerful marketing and portfolio analysis tool. This article also contains a downloadable and editable BCG matrix template to get…

Brand Key Model explained plus template

June 23rd, 2024

Brand key model: this article explains the Brand Key Model in a practical way. The article starts with the definition of this model, followed by an explanation of the different elements and practical tips. You will also find a downloadable…

Brand Pyramid Model by Kevin Lane Keller

June 23rd, 2024

Brand Pyramid Model: this article explains the concept of the Brand Pyramid Model, developed by Kevin Lane Keller in a practical way. Next to what this model is, this article also highlights the concept of Customer Loyalty, the Components…

Brand Identity Prism by Jean Noel Kapferer

June 23rd, 2024

Brand Identity Prism: this article gives a practical explanation of the Brand Identity Prism, developed by Jean-Noël Kapferer. In addition to what it is, this article also highlights the two-dimensional model, the six factors of a successful brand…

Brand Asset Valuator Model and Template

June 23rd, 2024

Brand Asset Valuator model: this article provides a practical explanation of the Brand Asset Valuator model, also know as BAV. This article contains the general definition of the Brand Asset Valuator, the BAV matrix and a downloadable questionnaire. After reading,…
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