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Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

PEST Analysis explained

September 27th, 2023

PEST Analysis: this article explains the PEST Analysis by Francis J. Aguilar in a practical way. Next to what is a PEST Analysis, this article also highlights de factors of this analysis and practical tips. Lastly, you will find a…

Multi Level Marketing (MLM) explained

September 19th, 2023

Multi Level Marketing: this article provides a practical explanation of Multi Level Marketing, also known as MLM. The article contains a general definition of the Multi Level Marketing structure, a comparison to pyramid schemes and practical examples. Enjoy reading!…

RFM Segmentation: basics and an example

September 19th, 2023

RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you will gain a better understanding of this marketing tool and how to quickly sort and rank your customers. Enjoy reading! What is RFM Segmentation? RFM Segmentation…

CICD Analysis explained

September 7th, 2023

CICD Analysis: this article explains the CICD analysis (ABCD analysis in Dutch) in a practical way. We discuss what the CICD analysis is, why it falls under meso marketing, what the disadvantage of the model is and what the various…

Loyalty Marketing explained

September 7th, 2023

Loyalty Marketing: this article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool. What is Loyalty Marketing? Loyalty marketing, or Total Loyalty Marketing (TLM), is a…

Marketing Plan explained plus template

September 7th, 2023

Marketing plan: this article explains the Marketing Plan in a practical way. Next to what a marketing plan is, highlights this article the core elements and a complete marketing plan template to get started. After reading it, you will understand…

Sales Management explained

September 7th, 2023

Sales Management: this article provides a practical explanation of Sales Management. Next to what it is (definition), this article also highlights the Sales Management Process, it’s relationship with Customer Relationship Management (CRM) and the the role of the Sales

RATER Model of Service Quality

September 7th, 2023

RATER Model of Service Quality: this article explains the concept of the RATER Model of Service Quality, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. This article also highlights, next to what is,…

Outreach Marketing: the basics explained

September 7th, 2023

Outreach Marketing: This article explains Outreach Marketing in a practical way. Next to what it is, this article also highlights why it’s important, the benefits of outreach marketing, email outreach versus this marketing approach and tips to set-up an effective…

Brand Asset Valuator model

September 4th, 2023

Brand Asset Valuator model: this article provides a practical explanation of the Brand Asset Valuator (BAV) model. This article contains the general definition of the Brand Asset Valuator, the BAV matrix and a downloadable questionnaire. After reading, you will understand…

Customer Relationship Management (CRM)

September 1st, 2023

Customer Relationship Management (CRM): this article explains Customer Relationship Management (CRM) methodology in a practical way. Next to what it is (definition and meaning), this article also highlights the benefits of customer relationship management, Types of software, the role with…

Video Marketing explained

August 31st, 2023

Video Marketing: this article offers a practical explanation of Video Marketing. In addition to explaining what it is, this article also explains which types there are, the explanation of community building plus an example, how to apply it and…
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