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Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Sales Funnel explained including the stages

March 16th, 2023

Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel and the Pareto Principle, followed by information about the different stages of the funnel. Enjoy…

Social Selling Index (SSI) explained: the basics

March 12th, 2023

Social Selling: this article provides a practical explanation of Social Selling. Next to what it is (the basics and defintion), this article also highlights Social Selling Index and the four importan pillars of this strategy, the importance of social…

BCG Matrix explained: theory and an example

March 8th, 2023

BCG Matrix: the BCG Matrix is an assessment model in which products or (functional) business units are assessed on two aspects. First, the relative market share that a certain product or its business unit has with respect to the competition.…

Market Analysis explained: the definition and examples

March 8th, 2023

Market Analysis: this article provides a practical explanation of Market Analysis. Next to what it is (definition), this article also highlights how to conduct such analysis including steps and examples. After reading, you’ll understand the basics of this marketing…

DESTEP Analysis explained: theory and an example

March 7th, 2023

DESTEP Analysis: this article explains practically the DESTEP Analysis. This article contains a general meaning of the DESTEP acronym, the 6 different elements of the model,an practical DESTEP Analysis example and tips. After reading you will understand the basics…

Social Network Analysis Theory explained

March 6th, 2023

Social Network Analysis Theory: this article explains the Social Network Analysis theory in a practical way. Next to what it is, this article also social network analysis and nodes, that it also is mathematical driven and the range and a…

Marketing Strategy explained: definition and types

March 5th, 2023

Marketing Strategy: this article explains the Marketing Strategy in a practical way. Next to what it is (definition), this article also highlights the importance, Marketing Strategies versus a Marketing Plan, how to develop a strategy, the types and a short…
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