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Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Retail Management

January 17th, 2022

Retail Management: this article provides a practical explanation of Retail Management. After reading, you will understand the basics of this powerful marketing strategy tool. What is Retail Management? Retail management is about the process used to meet the needs

Brand Management

December 31st, 2021

Brand Management: this article provides a practical explanation of Brand Management. After reading the article, you will understand the underlying concepts of this powerful marketing tool. What is Brand Management? The definition of Brand Management is twofold. Branding…

PESTEL Analysis

December 22nd, 2021

PESTEL Analysis: this article explains the PESTEL Analysis in a practical way. After reading you will understand the basics of this powerful strategy tool. You will also find a PESTEL Analysis template in this article to get started with the…

Brand Asset Valuator (BAV)

December 14th, 2021

Brand Asset Valuator: this article provides a practical explanation of Brand Asset Valuator (BAV). After reading, you will understand the basics of this powerful brand management and marketing tool. What is Brand Asset Valuator? A quality brand name is important…

PEST Analysis

December 13th, 2021

PEST Analysis: this article explains the PEST Analysis by Francis J. Aguilar in a practical way. After reading you will understand the basics of this powerful macro environment analysis. What is the PEST Analysis? Definition The PEST Analysis is…

AIDA Model

December 7th, 2021

AIDA Model: this article explains the AIDA Model in a practical way. After reading you will understand the basics of this powerful marketing tool. What is the AIDA formula? The AIDA Model is a universally praised means / formula…

Social Media Strategy

October 26th, 2021

This article explains the social media strategy in a practical way. After reading it, you will understand the basics of this powerful marketing strategy. What is a social media strategy? The most important aspect for successfully setting up a…

Loyalty Marketing

April 1st, 2021

This article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool. What is Loyalty Marketing? Loyalty marketing, or Total Loyalty Marketing (TLM), is a marketing approach…

Reputation Management

December 14th, 2020

This article explains Reputation Management in a practical way. After reading it, you will understand the basics of this powerful marketing strategy tool. What is Reputation Management? The definition of Reputation Management Reputation Management is a strategy that involves any…

Marketing Mix 4P

December 7th, 2020

This article explains the marketing mix 4P by E. Jerome McCarthy in a practical way. After reading you will understand the basics of this powerful marketing strategy tool. What is the Marketing Mix 4P? Organizations often wish to use the…
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