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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Regression Analysis explained

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Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is Regression Analysis? Regression Analysis is a statistical method used to discover links between different variables…

Neuromarketing explained

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Neuromarketing: This article explains neuromarketing in a practical way. After reading it you will understand the definition and basics of this marketing tool, including how to use it. Enjoy reading! What is neuromarketing? The definition Neuromarketing is the application of…

Market Research: the Basics and Tools

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Market Research: this article provides a practical explanation of Market Research. This article covers the definition and meaning, an explanation of the different types and tools of market research, and practical tips. After reading you will understand the basics…

Marketing Myopia (Levitt)

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Marketing Myopia: this article explains the concept of Marketing Myopia in a practical way. Next to what it (definition) is, this article also highlights a Marketing Myopia and missed opportunities example Kodak, the importance of marketing strategy, the pitfalls, the…

Market Analysis: Steps and Examples

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Market Analysis: this article provides a practical explanation of Market Analysis. Next to what it is (definition), this article also highlights how to conduct such analysis including steps and examples. After reading, you’ll understand the basics of this marketing…

Loyalty Marketing explained

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Loyalty Marketing: this article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool. What is Loyalty Marketing? Loyalty marketing, or Total Loyalty Marketing (TLM), is a…

Direct Marketing explained

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Direct Marketing: this article offers a practical explanation of Direct Marketing. The article starts with a general definition and explanation of direct marketing, followed by some key aspects of this form of marketing. You will also find instructions for…

Customer Value Proposition (CVP)

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Customer Value Proposition (CVP): this article explains the Customer Value Proposition (CVP) in a practical way. Next to what it is, this article also highlights the different categories of the CVP, the combination with Customer Insight and from USP to…

FAB Analysis explained including examples

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FAB analysis: this article explains the FAB analysis in a practical way. The article begins with the definition of the acronym FAB, followed by the difference between advantages and benefits, an overview of the analysis and some FAB Analysis product…
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