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Marketing Theories
January 18th, 2025
Video Marketing: this article offers a practical explanation of Video Marketing. In addition to explaining what it is, this article also explains which types there are, the explanation of community building plus an example, how to apply it and…
January 16th, 2025
Outreach Marketing: This article explains Outreach Marketing in a practical way. Next to what it is, this article also highlights why it’s important, the benefits of outreach marketing, email outreach versus this marketing approach and tips to set-up an effective…
January 10th, 2025
Account Based Marketing: this article explains Account Based Marketing (ABM) in a practical way. It covers the definition and process of this marketing strategy, provides examples and lists benefits and drawbacks of ABM. After reading it, you will understand the…
December 20th, 2024
EPRG Framework: this article explains the EPRG Framework in a practical way. After reading, you’ll understand the basics of this powerful marketing tool.
What is the EPRG Framework?
EPRG stand for Ethnocentric, Polycentric, Regiocentric, and Geocentric. It is a…
November 27th, 2024
Brand key model: this article explains the Brand Key Model in a practical way. The article starts with the definition of this model, followed by an explanation of the different elements and practical tips. You will also find a downloadable…
November 26th, 2024
Conversion Rate Optimization (CRO), or Conversion Rate Optimization, is a strategy that helps convert more visitors to your Web site into customers or leads. This can be done, for example, by ensuring that more people make a purchase, fill…
November 1st, 2024
Search Engine Advertising (SEA): this article provides a practical explanation of Search Engine Advertising (SEA). Next to what it is, this article also highlights the kewords, Online Marketing and quality score, measuring SEA costs, the Goals and a short…
October 28th, 2024
Marketing analytics: this article explains marketing analytics in a practical way. It covers what marketing analytics is, what tools and software can be used, what action can be taken, who uses it, what the role of machine learning is and…
September 25th, 2024
Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a step-by-step plan for creating one. Enjoy…
September 23rd, 2024
Brand Pyramid Model: this article explains the concept of the Brand Pyramid Model, developed by Kevin Lane Keller in a practical way. Next to what this model is, this article also highlights the concept of Customer Loyalty, the Components…
September 12th, 2024
Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You will find numerous tips and…
September 10th, 2024
Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. You will read about the definition of this method, a Customer Journey Map example, its benefits, and the various components of the this…
