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Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Influencer Marketing

August 12th, 2022

Influencer marketing: This article explains the concept of influencer marketing in a practical way. After reading you will understand the basics of this powerful marketing tool. What is influencer marketing? Influencer marketing (IM) is a form of marketing that involves…

Customer Relationship Management (CRM)

August 4th, 2022

Customer Relationship Management: this article explains Customer Relationship Management (CRM) methodology in a practical way. After reading you will understand the basics of this powerful marketing and stakeholder management tool. What is Customer Relationship Management? It is important for companies…

Sales Management

August 4th, 2022

Sales Management: this article provides a practical explanation of Sales Management. After reading, you will understand the basics of this powerful marketing discipline. What is Sales Management? Sales Management refers to the process of developing a marketing team, leading…

CICD Analysis

July 19th, 2022

CICD Analysis: this article explains the CICD analysis (ABCD analysis in Dutch) in a practical way. After reading you will have a basic understanding of this marketing tool. What is the CICD analysis? The CICD analysis is a method for…

DESTEP Analysis

July 4th, 2022

DESTEP Analysis: this article explains practically the DESTEP Analysis. After reading you will understand the basics and principles of this powerful strategy and marketing tool. What is the DESTEP Analysis? Organizations depend on their external environment. This environment…

Retail Management

July 4th, 2022

Retail Management: this article provides a practical explanation of Retail Management. After reading, you will understand the basics of this powerful marketing strategy tool. What is Retail Management? Retail management is about the process used to meet the needs

Consumer Trend Canvas

July 3rd, 2022

Consumer Trend Canvas: this article explains the Consumer Trend Canvas in a practical way. After reading it, you will understand the basics of this powerful Marketing method. In this article you can also download a free editable Consumer Trend Canvas…

Neuromarketing

June 13th, 2022

Neuromarketing: This article explains neuromarketing in a practical way. After reading it you will understand the basics of this powerful marketing tool. What is neuromarketing? The defintion Neuromarketing is the application of neuropsychology for marketing purposes. Specifically, consumers’ cognitive, affective,…

Marketing Plan

June 7th, 2022

Marketing plan: this article explains the Marketing Plan in a practical way. After reading it, you will understand the basics of this powerful marketing tool. You will also find a complete marketing plan template in this article. Note: you do…

4C Model of Marketing Mix

May 2nd, 2022

4c model of marketing mix: this article provides a practical explanation of the 4c model of marketing mix. After reading, you’ll understand the basics of this powerful marketing tool. What is the 4c model of marketing mix? The 4c…

Hunger Marketing

May 2nd, 2022

Hunger Marketing: this article provides a practical explanation of Hunger Marketing. After reading, you will understand the basics of this powerful marketing strategy. What is Hunger Marketing? The concept of Hunger Marketing is quite simple to understand. In fact,…

RATER Model

May 2nd, 2022

RATER Model: this article explains the concept of the RATER Model, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. After reading it, you will understand the basics of this powerful Marketing tool. What…
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