× Close
Home » Marketing


Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Sales Funnel explained including the stages

May 22nd, 2023

Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You will find numerous tips and…

CICD Analysis explained

May 20th, 2023

CICD Analysis: this article explains the CICD analysis (ABCD analysis in Dutch) in a practical way. We discuss what the CICD analysis is, why it falls under meso marketing, what the disadvantage of the model is and what the various…

Marketing Plan explained plus template

May 20th, 2023

Marketing plan: this article explains the Marketing Plan in a practical way. Next to what a marketing plan is, highlights this article the core elements and a complete marketing plan template to get started. After reading it, you will understand…

Regression Analysis explained

May 18th, 2023

Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is Regression Analysis? Regression Analysis is a statistical method used to discover links between different variables…

Influencer Marketing explained

May 17th, 2023

Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…

Net Promotor Score (NPS) explained

May 17th, 2023

Net Promotor Score (NPS): this article explains the concept of the Net Promotor Score or NPS, developed by Fred Reichheld in a practical way. In addition to explaining what this concept is and how you can calculate it, this…

Mystery Shopping explained

May 15th, 2023

Mystery shopping: this article explains the term mystery shopping in a practical way. You will read about the meaning of this term, how mystery shopping can improve your business and some practical examples. Enjoy reading! What is Mystery shopping? Today,…

Empathy Map explained including an example

May 8th, 2023

Empathy Map: this article provides a practical explanation of the Empathy Map. Next to what it is (theory and acronym including examples), this article also highlights a step by step guide, an empathy map template to get started and…

Market Segmentation explained

May 8th, 2023

Market Segmentation: this article explains the concept of Market Segmentation in a practical way. In addition to what market segmentation is, the meaning, the definition of segmentation, the reasons for it, an example and the disadvantages are also explained. Enjoy…

Direct Marketing explained

May 8th, 2023

Direct Marketing: this article offers a practical explanation of Direct Marketing. The article starts with a general definition and explanation of direct marketing, followed by some key aspects of this form of marketing. You will also find instructions for…

Multi Level Marketing (MLM) explained

May 6th, 2023

Multi Level Marketing: this article provides a practical explanation of Multi Level Marketing, also known as MLM. The article contains a general definition of the Multi Level Marketing structure, a comparison to pyramid schemes and practical examples. Enjoy reading!…

Viral Marketing explained

May 4th, 2023

Viral Marketing: this article explains the Viral Marketing in a practical way. In addition to explaining what it is and the meaning, the article also explains the origin plus examples, how it works, the contamination, advantages and disadvantages of this…
© Copyright 2013-2023 | Privacy | Toolshero.nl (Dutch) | Toolshero.es (Spanish)



Join 25.000+ subscribers who get our free updates
on new articles, templates and more!


Sign up below and receive our ‘Business Model You’ template free of charge, to get started with your development right away!





No, close this pop-up

Try Toolshero now for free