Home »
Marketing Theories
March 25th, 2026
Benchmarking helps organizations compare their performance, processes, and results with others to identify where they can improve. In this article, you will learn what benchmarking means in business, which types are commonly used, how the process works in practice, and…
December 10th, 2025
DESTEP Analysis: this article explains practically the DESTEP Analysis. This article contains a general meaning of the DESTEP acronym, the 6 different elements of the model,an practical DESTEP Analysis example and tips. After reading you will understand the basics…
November 3rd, 2025
Lead Management: in this article, we discuss the concept of Lead Management: a method that supports companies in efficiently identifying, tracking, and converting potential customers into paying customers. You will learn what lead management entails, why it is essential, and…
October 24th, 2025
Service marketing mix: this article provides a practical explanation of the concept of the service marketing mix developed by Bernard H. Booms and Mary Jo Bitner. In addition to explaining this theory, the article also highlights a number of…
October 24th, 2025
Affiliate Marketing: this article provides a practical explanation of Affiliate Marketing. The article starts with a general meaning of the concept of affiliate marketing, followed by some information about how this concept works and how you can get started…
October 10th, 2025
Video Marketing: this article offers a practical explanation of Video Marketing. In addition to explaining what it is, this article also explains which types there are, the explanation of community building plus an example, how to apply it and…
October 6th, 2025
Content Marketing: this article offers a practical explanation of Content Marketing. The article starts with the definition of content marketing, followed by some general information about conversion ratio’s and the relation to strong content marketing. You will also read…
October 1st, 2025
Reputation Management: this article explains Reputation Management in a practical way. Next to what is reputation management highlights this article also the difference between this marketing strategy aspect and Public Relations, the relationship with the PESO Model, including examples, a…
September 18th, 2025
Search Engine Optimization (SEO) is interesting for anyone with a business. Many people navigate the internet via Google and other search engines. Are you looking for a specific product or service? Chances are, that you will use a search engine…
August 30th, 2025
Neuromarketing: This article explains neuromarketing in a practical way. After reading it you will understand the definition and basics of this marketing tool, including how to use it. Enjoy reading!
What is neuromarketing? The definition and basics
Neuromarketing is the…
July 29th, 2025
PEST Analysis: this article explains the PEST Analysis by Francis J. Aguilar in a practical way. Next to what is a PEST Analysis (definition and meaning), this article also highlights de factors of this analysis and practical tips. Lastly, you…
July 23rd, 2025
Market Analysis: this article provides a practical explanation of Market Analysis. Next to what it is (definition), this article also highlights how to conduct such analysis including a guide and steps and examples. After reading, you’ll understand the basics…
