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Marketing Theories
September 12th, 2024
Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You will find numerous tips and…
September 12th, 2024
Video Marketing: this article offers a practical explanation of Video Marketing. In addition to explaining what it is, this article also explains which types there are, the explanation of community building plus an example, how to apply it and…
September 10th, 2024
Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. You will read about the definition of this method, a Customer Journey Map example, its benefits, and the various components of the this…
September 8th, 2024
Marketing analytics: this article explains marketing analytics in a practical way. It covers what marketing analytics is, what tools and software can be used, what action can be taken, who uses it, what the role of machine learning is and…
September 3rd, 2024
Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool.
What is Regression Analysis?
Regression Analysis is a statistical method used to discover links between different variables…
August 26th, 2024
Audience analysis: this article explains the audience analysis in a practical way. The article starts with a definition of this term, followed by information about its characteristics, its value for marketers and a step-by-step plan to conduct an audience analysis…
August 8th, 2024
Account Based Marketing: this article explains Account Based Marketing (ABM) in a practical way. It covers the definition and process of this marketing strategy, provides examples and lists benefits and drawbacks of ABM. After reading it, you will understand the…
August 6th, 2024
B2B Marketing: this article provides a practical explanation of B2B marketing. This article also contains information about the different building blocks of a B2B marketing strategy, an example and practical tips. Enjoy reading!
What is B2B marketing?
B2B marketing,…
July 31st, 2024
Decision Making Unit (DMU): this article explains Decision Making Unit or DMU, developed by Philip Kotler in a practical way. Next to what it is (definition), this article also highlights the collective decision makers and the three types of…
July 26th, 2024
Marketing Strategy: this article explains the Marketing Strategy in a practical way. Next to what it is (definition), this article also highlights the importance, Marketing Strategies versus a Marketing Plan, how to develop a strategy, the types and a short…
July 25th, 2024
Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a step-by-step plan for creating one. Enjoy…
July 23rd, 2024
Product management: this article provides a practical explanation of the term product management. The article starts with a general definition of product management and which activities are included. You will also find an explanation of the role of the…
