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Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

AIDA Model

June 12th, 2021

This article explains the AIDA Model in a practical way. After reading you will understand the basics of this powerful marketing tool. What is the AIDA formula? The AIDA Model is a universally praised means / formula within the…

Loyalty Marketing

April 1st, 2021

This article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool. What is Loyalty Marketing? Loyalty marketing, or Total Loyalty Marketing (TLM), is a marketing approach…

Reputation Management

December 14th, 2020

This article explains Reputation Management in a practical way. After reading it, you will understand the basics of this powerful marketing strategy tool. What is Reputation Management? The definition of Reputation Management Reputation Management is a strategy that involves any…

Marketing Mix 4P

December 7th, 2020

This article explains the marketing mix 4P by E. Jerome McCarthy in a practical way. After reading you will understand the basics of this powerful marketing strategy tool. What is the Marketing Mix 4P? Organizations often wish to use the…

Pirate Funnel : AARRR Framework

October 29th, 2020

This article provides a practical explanation of the pirate funnel / AARRR Framework. After reading this article, you’ll understand the basics of this powerful marketing tool. What is the AARRR Framework? The AARRR Framework is a tool to…

Referral Marketing

October 22nd, 2020

This article explains referral marketing in a practical way. After reading you will understand the basics of this powerful marketing approach. What is Referral Marketing? Referral Marketing is one of the oldest strategies used in marketing. It is a way…

North Star Metric

October 13th, 2020

This article explains the North Star Metric in a practical way. After reading the article, you will understand the basis of this powerful marketing Growth Hack tool. What is the North Star Metric? Organisations use the North Star Metric as…

Benchmarking

August 16th, 2020

This article explains a benchmark and benchmarking in a practical way. After reading you will understand the basics of this powerful marketing and compare approach. What is benchmarking? Benchmarking is the measurement of an organization’s internal processes and performance data…

Brand Management

August 15th, 2020

This article provides a practical explanation of Brand Management. After reading the article, you will understand the underlying concepts of this powerful marketing tool. What is Brand Management? The definition of Brand Management is twofold. Branding is defined…
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