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Marketing (Page 2)
September 13th, 2022
Market Analysis: this article provides a practical explanation of Market Analysis. After reading, you’ll understand the basics of this powerful marketing tool.
What is a Market Analysis?
A Market Analysis is a quantitative or qualitative assessment of a…
August 31st, 2022
POST method: this article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction
Forrester Research has, in addition to the…
August 31st, 2022
The Social Engagement Journey was developed by consultancy firm Ant’s Eye View in 2010.
What is the Social Engagement Journey?
This model focuses on the steps taken to achieve a fully ‘connected’ organization. These steps are part of a ‘journey’…
August 23rd, 2022
Influencer marketing: This article explains the concept of influencer marketing in a practical way. After reading you will understand the basics of this powerful marketing tool.
What is influencer marketing?
Influencer marketing (IM) is a form of marketing that involves…
August 4th, 2022
Customer Relationship Management: this article explains Customer Relationship Management (CRM) methodology in a practical way. After reading you will understand the basics of this powerful marketing and stakeholder management tool.
What is Customer Relationship Management?
It is important for companies…
August 4th, 2022
Sales Management: this article provides a practical explanation of Sales Management. After reading, you will understand the basics of this powerful marketing discipline.
What is Sales Management?
Sales Management refers to the process of developing a marketing team, leading…
July 19th, 2022
CICD Analysis: this article explains the CICD analysis (ABCD analysis in Dutch) in a practical way. After reading you will have a basic understanding of this marketing tool.
What is the CICD analysis?
The CICD analysis is a method for…
July 4th, 2022
DESTEP Analysis: this article explains practically the DESTEP Analysis. After reading you will understand the basics and principles of this powerful strategy and marketing tool.
What is the DESTEP Analysis?
Organizations depend on their external environment. This environment…
July 4th, 2022
Retail Management: this article provides a practical explanation of Retail Management. After reading, you will understand the basics of this powerful marketing strategy tool.
What is Retail Management?
Retail management is about the process used to meet the needs …
July 3rd, 2022
Consumer Trend Canvas: this article explains the Consumer Trend Canvas in a practical way. After reading it, you will understand the basics of this powerful Marketing method. In this article you can also download a free editable Consumer Trend Canvas…
June 13th, 2022
Neuromarketing: This article explains neuromarketing in a practical way. After reading it you will understand the basics of this powerful marketing tool.
What is neuromarketing? The defintion
Neuromarketing is the application of neuropsychology for marketing purposes. Specifically, consumers’ cognitive, affective,…
June 7th, 2022
Marketing plan: this article explains the Marketing Plan in a practical way. After reading it, you will understand the basics of this powerful marketing tool. You will also find a complete marketing plan template in this article.
Note: you do…
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