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Marketing (Page 2)
April 26th, 2022
RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you’ll have a better understanding of this data modelling method, which will allow you to quickly sort and prioritise your customers.
What is RFM Segmentation?
RFM Segmentation…
April 26th, 2022
Search Engine Advertising (SEA): this article provides a practical explanation of Search Engine Advertising (SEA). After reading, you’ll understand the basics of this powerful marketing tool.
What is Search Engine Advertising (SEA)?
Search Engine Advertising (SEA) is a…
April 26th, 2022
Social Selling: this article provides a practical explanation of Social Selling. After reading, you’ll understand the basics of this powerful marketing tool.
What is Social Selling?
Social Selling refers to sellers using social media to interact with customers directly.…
April 26th, 2022
Multi Level Marketing: this article provides a practical explanation of Multi Level Marketing, also known as MLM. After reading, you’ll understand the basics of this powerful marketing tool.
What is Multi Level Marketing?
Multi Level Marketing, often (mistakenly) associated…
April 26th, 2022
Brand Management: this article provides a practical explanation of Brand Management. After reading the article, you will understand the underlying concepts of this powerful marketing tool.
What is Brand Management?
The definition of Brand Management is twofold. Branding…
April 19th, 2022
Social Commerce: in this article, the definition of Social Commerce is examined. Social commerce is, broadly speaking, the use of social media as a sales platform. It is essential to understand within the landscape of today’s digitally-driven world and shifting…
April 19th, 2022
Social Media Strategy: this article explains the social media strategy in a practical way. After reading it, you will understand the basics of this powerful marketing strategy.
What is a social media strategy?
The most important aspect for successfully…
April 19th, 2022
Sales Management: this article provides a practical explanation of Sales Management. After reading, you will understand the basics of this powerful marketing discipline.
What is Sales Management?
Sales Management refers to the process of developing a marketing team, leading…
April 19th, 2022
Marketing Mix 4P: this article explains the marketing mix 4P by E. Jerome McCarthy in a practical way. After reading you will understand the basics of this powerful marketing strategy tool.
What is the Marketing Mix 4P?
Organizations often wish…
April 19th, 2022
Diffusion of Innovations: this article explains the Diffusion of Innovations theory by Everett Rogers in a practical way. After reading you will understand the basics of this powerful marketing tool.
Introduction
Each product has a certain useful life. It…
April 19th, 2022
Mystery shopping: this article explains the term mystery shopping in a practical way. After reading this article you will understand the definition and the basics of this powerful field-based marketing research tool.
History of mystery shopping
Mystery shopping first occurred…
April 19th, 2022
Video Marketing: this article offers a practical explanation of Video Marketing. After reading, you’ll understand the basics of this powerful marketing tool.
What is Video Marketing?
Never before have people been watching as many videos as they do…
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