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Marketing Theories (Page 2)
March 11th, 2024
Customer Relationship Management (CRM): this article explains Customer Relationship Management (CRM) methodology in a practical way. Next to what it is (definition and meaning), this article also highlights the benefits of customer relationship management, Types of software, the role with…
February 23rd, 2024
RATER Model of Service Quality: this article explains the concept of the RATER Model of Service Quality, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. This article also highlights, next to what is,…
February 23rd, 2024
Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a step-by-step plan for creating one. Enjoy…
February 14th, 2024
Marketing Strategy: this article explains the Marketing Strategy in a practical way. Next to what it is (definition), this article also highlights the importance, Marketing Strategies versus a Marketing Plan, how to develop a strategy, the types and a short…
February 12th, 2024
Sales Management: this article provides a practical explanation of Sales Management. Next to what it is (definition), this article also highlights the Sales Management Process, it’s relationship with Customer Relationship Management (CRM) and the the role of the Sales …
January 18th, 2024
Perceptual Map: this article explains the Perceptual Map in a practical way. The article starts with a general definition and explanation of the PERMAP, followed by a list of reasons why managers and organisations in general should use this…
January 18th, 2024
Value Proposition Canvas Model: this article describes the Value Proposition Canvas model or VPC, developed by Alexander Osterwalder and Yves Pigneur in a practical way. Next to what it is (theory basics), this article also highlights the advantage of…
January 18th, 2024
Viral Marketing: this article explains the Viral Marketing in a practical way. In addition to explaining what it is (definition) and the basic theory, the article also explains the origin plus examples, how it works, the contamination, advantages and disadvantages…
January 17th, 2024
Five Product Levels: this article describes the Philip Kotler Five Product Levels, developed by Philip Kotler in a practical way. Next to what it is, this article also hightlights the five levels, the competition, the added value and a…
December 4th, 2023
Retail Management: this article provides a practical explanation of Retail Management. Next to what is retail management (meaning and theory) highlights this article also the topic of market research and other activities, and the competencies of a retail manager.…
November 20th, 2023
Video Marketing: this article offers a practical explanation of Video Marketing. In addition to explaining what it is, this article also explains which types there are, the explanation of community building plus an example, how to apply it and…
November 13th, 2023
Decision Making Unit (DMU): this article explains Decision Making Unit or DMU, developed by Philip Kotler in a practical way. Next to what it is, this article also highlights the collective decision makers and the three types of buying…
