B2C Marketing
B2C marketing is about the strategies and tactics used to promote products and services among consumers. Learn about channels and strategies
Regression Analysis
Regression Analysis is a comprehensive statistical method to determine relationships between dependend and or independed variables
B2B Marketing
B2B Marketing, or business to business marketing, is a marketing strategy used by organizations selling to other organisations or businesses.
Hunger Marketing
Hunger marketing is usually about offering products with bargain pricing while stock is limited, leading to increasing demand.
Brand Essence Wheel
The Brand Essence Wheel helps companies create and define their brand identity and consists of 3 rings describing the characteristics, essences and values.
Social Commerce
Social commerce is the ability to purchase products from within a social media platform. Traditionally, brands used social media as a tool to direct potential customers to their websites, where they could complete their purchase. However, with the advent of social commerce, customers can complete their transactions from directly within social media platforms, thus eliminating that additional step that often makes a successful sale more difficult.
Sales Management
Sales Management refers to the process of developing a marketing team, leading a marketing team, coordinating sales activities, and implementing sales techniques.
Market Research
Market research refers to the systematic collecting and analysing of information on individuals – e.g. consumers and organisations – and products and services in current and future markets.