× Close
Home » Marketing (Page 2)

Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Market Analysis

September 13th, 2022

Market Analysis: this article provides a practical explanation of Market Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is a Market Analysis? A Market Analysis is a quantitative or qualitative assessment of a…

POST method

August 31st, 2022

POST method: this article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction Forrester Research has, in addition to the…

Social Engagement Journey

August 31st, 2022

The Social Engagement Journey was developed by consultancy firm Ant’s Eye View in 2010. What is the Social Engagement Journey? This model focuses on the steps taken to achieve a fully ‘connected’ organization. These steps are part of a ‘journey’…

Influencer Marketing

August 23rd, 2022

Influencer marketing: This article explains the concept of influencer marketing in a practical way. After reading you will understand the basics of this powerful marketing tool. What is influencer marketing? Influencer marketing (IM) is a form of marketing that involves…

Customer Relationship Management (CRM)

August 4th, 2022

Customer Relationship Management: this article explains Customer Relationship Management (CRM) methodology in a practical way. After reading you will understand the basics of this powerful marketing and stakeholder management tool. What is Customer Relationship Management? It is important for companies…

Sales Management

August 4th, 2022

Sales Management: this article provides a practical explanation of Sales Management. After reading, you will understand the basics of this powerful marketing discipline. What is Sales Management? Sales Management refers to the process of developing a marketing team, leading…

CICD Analysis

July 19th, 2022

CICD Analysis: this article explains the CICD analysis (ABCD analysis in Dutch) in a practical way. After reading you will have a basic understanding of this marketing tool. What is the CICD analysis? The CICD analysis is a method for…

DESTEP Analysis

July 4th, 2022

DESTEP Analysis: this article explains practically the DESTEP Analysis. After reading you will understand the basics and principles of this powerful strategy and marketing tool. What is the DESTEP Analysis? Organizations depend on their external environment. This environment…

Retail Management

July 4th, 2022

Retail Management: this article provides a practical explanation of Retail Management. After reading, you will understand the basics of this powerful marketing strategy tool. What is Retail Management? Retail management is about the process used to meet the needs

Consumer Trend Canvas

July 3rd, 2022

Consumer Trend Canvas: this article explains the Consumer Trend Canvas in a practical way. After reading it, you will understand the basics of this powerful Marketing method. In this article you can also download a free editable Consumer Trend Canvas…

Neuromarketing

June 13th, 2022

Neuromarketing: This article explains neuromarketing in a practical way. After reading it you will understand the basics of this powerful marketing tool. What is neuromarketing? The defintion Neuromarketing is the application of neuropsychology for marketing purposes. Specifically, consumers’ cognitive, affective,…

Marketing Plan

June 7th, 2022

Marketing plan: this article explains the Marketing Plan in a practical way. After reading it, you will understand the basics of this powerful marketing tool. You will also find a complete marketing plan template in this article. Note: you do…
© Copyright 2013-2022 | Privacy | Toolshero.nl (Dutch) | Toolshero.es (Spanish)

RECEIVE NEW ARTICLES + FREE GIFT

 

Join 16.000+ members who get frequently toolshero community updates! Including a free gift, the Business Model You template

 


 


 


No, close this pop-up

GET YOUR FREE TOOLSHERO TEMPLATE!

 

Join 25.000+ subscribers who get our free updates
on new articles, templates and more!

 

Sign up below and receive our ‘Business Model You’ template free of charge, to get started with your development right away!

 

 


 


 


No, close this pop-up