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Marketing Theories (Page 2)
April 11th, 2025
STP model: this article explains the STP model in a practical way. Next to what it is, this artcile also highlights the basis steps of the framework and what repositioning is including ana famous example of the brand Coca Cola.…
April 11th, 2025
Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool.
What is Regression Analysis?
Regression Analysis is a statistical method used to discover links between different variables…
April 11th, 2025
Net Promotor Score (NPS): this article explains the concept of the Net Promotor Score or NPS, developed by Fred Reichheld in a practical way. In addition to explaining what this concept is and how you can calculate it, this…
April 11th, 2025
Market Research: this article provides a practical explanation of Market Research. This article covers the definition and meaning, an explanation of the different types and tools of market research, and practical tips. After reading you will understand the basics…
April 11th, 2025
Marketing Myopia: this article explains the concept of Marketing Myopia in a practical way. Next to what it (definition) is, this article also highlights a Marketing Myopia and missed opportunities example Kodak, the importance of marketing strategy, the pitfalls, the…
April 11th, 2025
Loyalty Marketing: this article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool.
What is Loyalty Marketing?
Loyalty marketing, or Total Loyalty Marketing (TLM), is a…
April 11th, 2025
Growth Hacking: this article explains the concept of Growth Hacking, developed by Sean Ellis in a practical way. You will read about the definition and meaning of this concept and how it is used in fields like marketing. You…
April 11th, 2025
Direct Marketing: this article offers a practical explanation of Direct Marketing. The article starts with a general definition and explanation of direct marketing, followed by some key aspects of this form of marketing. You will also find instructions for…
April 11th, 2025
Customer Value Proposition (CVP): this article explains the Customer Value Proposition (CVP) in a practical way. Next to what it is, this article also highlights the different categories of the CVP, the combination with Customer Insight and from USP to…
April 10th, 2025
FAB analysis: this article explains the FAB analysis in a practical way. The article begins with the definition of the acronym FAB, followed by the difference between advantages and benefits, an overview of the analysis and some FAB Analysis product…
April 3rd, 2025
EPRG Framework: this article explains the EPRG Framework, developed by Howard V Perlmuter, Yoram Wind and Susan P. Douglas in a practical way. After reading, you’ll understand the basics of this powerful marketing tool.
What is the…
April 3rd, 2025
Five Product Levels: this article describes the Philip Kotler Five Product Levels, developed by Philip Kotler in a practical way. Next to what it is, this article also hightlights the five levels, the competition, the added value and a…
