Brand Essence Wheel
The Brand Essence Wheel helps companies create and define their brand identity and consists of 3 rings describing the characteristics, essences and values.
Social Commerce
Social commerce is the ability to purchase products from within a social media platform. Traditionally, brands used social media as a tool to direct potential customers to their websites, where they could complete their purchase. However, with the advent of social commerce, customers can complete their transactions from directly within social media platforms, thus eliminating that additional step that often makes a successful sale more difficult.
Sales Management
Sales Management refers to the process of developing a marketing team, leading a marketing team, coordinating sales activities, and implementing sales techniques.
Market Research
Market research refers to the systematic collecting and analysing of information on individuals – e.g. consumers and organisations – and products and services in current and future markets.
Affiliate Marketing
Affiliate marketing is a marketing model in which external parties receive a commission to promote products or services for a company.
4C Marketing Model
The 4C marketing model is a model that describes a company’s marketing mix. This relatively new approach to marketing shifts the focus from producer and product to the consumers and their needs.
Video Marketing
Video Marketing allows for direct, realistic, and authentic interaction and connectivity with the audience. This form of content marketing is a versatile tool for marketers during the entire customer journey.
Social Selling
Social Selling refers to sellers using social media to interact with customers directly. Marketing teams share valuable content, sales teams answer questions and subsequently provide interested parties with thorough information, stimulating a potential purchase.
Market Segmentation
Market Segmentation is the process in which the entire market population is divided into multiple, meaningful segments based on market variables.
Direct Marketing
Direct marketing is a type of marketing where marketers communicate with their customer via various media such as phone, Whatsapp, brochures, flyers and targeted online advertisements.