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Marketing Theories (Page 2)
April 11th, 2025
Net Promotor Score (NPS): this article explains the concept of the Net Promotor Score or NPS, developed by Fred Reichheld in a practical way. In addition to explaining what this concept is and how you can calculate it, this…
April 11th, 2025
Market Research: this article provides a practical explanation of Market Research. This article covers the definition and meaning, an explanation of the different types and tools of market research, and practical tips. After reading you will understand the basics…
April 11th, 2025
Marketing Myopia: this article explains the concept of Marketing Myopia in a practical way. Next to what it (definition) is, this article also highlights a Marketing Myopia and missed opportunities example Kodak, the importance of marketing strategy, the pitfalls, the…
April 11th, 2025
Loyalty Marketing: this article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool.
What is Loyalty Marketing?
Loyalty marketing, or Total Loyalty Marketing (TLM), is a…
April 11th, 2025
Growth Hacking: this article explains the concept of Growth Hacking, developed by Sean Ellis in a practical way. You will read about the definition and meaning of this concept and how it is used in fields like marketing. You…
April 11th, 2025
Direct Marketing: this article offers a practical explanation of Direct Marketing. The article starts with a general definition and explanation of direct marketing, followed by some key aspects of this form of marketing. You will also find instructions for…
April 11th, 2025
Customer Value Proposition (CVP): this article explains the Customer Value Proposition (CVP) in a practical way. Next to what it is, this article also highlights the different categories of the CVP, the combination with Customer Insight and from USP to…
April 10th, 2025
FAB analysis: this article explains the FAB analysis in a practical way. The article begins with the definition of the acronym FAB, followed by the difference between advantages and benefits, an overview of the analysis and some FAB Analysis product…
April 3rd, 2025
EPRG Framework: this article explains the EPRG Framework, developed by Howard V Perlmuter, Yoram Wind and Susan P. Douglas in a practical way. After reading, you’ll understand the basics of this powerful marketing tool.
What is the…
April 3rd, 2025
Five Product Levels: this article describes the Philip Kotler Five Product Levels, developed by Philip Kotler in a practical way. Next to what it is, this article also hightlights the five levels, the competition, the added value and a…
March 28th, 2025
Consumer Trend Canvas: this article explains the Consumer Trend Canvas in a practical way. Next to what this method is, this article also highlights the components and some simple questions to fill in the canvas. At the end of this…
March 28th, 2025
PESTEL Analysis: this article explains the PESTEL Analysis in a practical way. Next to what it is including the acronym, this article also highlights the purpose and it’s importance of this marketing strategy tool, the Dependency ofthe PESTEL Factors, explanation…
