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Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

RFM Segmentation

April 26th, 2022

RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you’ll have a better understanding of this data modelling method, which will allow you to quickly sort and prioritise your customers. What is RFM Segmentation? RFM Segmentation…

Search Engine Advertising (SEA)

April 26th, 2022

Search Engine Advertising (SEA): this article provides a practical explanation of Search Engine Advertising (SEA). After reading, you’ll understand the basics of this powerful marketing tool. What is Search Engine Advertising (SEA)? Search Engine Advertising (SEA) is a…

Social Selling

April 26th, 2022

Social Selling: this article provides a practical explanation of Social Selling. After reading, you’ll understand the basics of this powerful marketing tool. What is Social Selling? Social Selling refers to sellers using social media to interact with customers directly.…

Multi Level Marketing (MLM)

April 26th, 2022

Multi Level Marketing: this article provides a practical explanation of Multi Level Marketing, also known as MLM. After reading, you’ll understand the basics of this powerful marketing tool. What is Multi Level Marketing? Multi Level Marketing, often (mistakenly) associated…

Brand Management

April 26th, 2022

Brand Management: this article provides a practical explanation of Brand Management. After reading the article, you will understand the underlying concepts of this powerful marketing tool. What is Brand Management? The definition of Brand Management is twofold. Branding…

Social Commerce

April 19th, 2022

Social Commerce: in this article, the definition of Social Commerce is examined. Social commerce is, broadly speaking, the use of social media as a sales platform. It is essential to understand within the landscape of today’s digitally-driven world and shifting…

Social Media Strategy

April 19th, 2022

Social Media Strategy: this article explains the social media strategy in a practical way. After reading it, you will understand the basics of this powerful marketing strategy. What is a social media strategy? The most important aspect for successfully…

Sales Management

April 19th, 2022

Sales Management: this article provides a practical explanation of Sales Management. After reading, you will understand the basics of this powerful marketing discipline. What is Sales Management? Sales Management refers to the process of developing a marketing team, leading…

Marketing Mix 4P

April 19th, 2022

Marketing Mix 4P: this article explains the marketing mix 4P by E. Jerome McCarthy in a practical way. After reading you will understand the basics of this powerful marketing strategy tool. What is the Marketing Mix 4P? Organizations often wish…

Diffusion of Innovations theory

April 19th, 2022

Diffusion of Innovations: this article explains the Diffusion of Innovations theory by Everett Rogers in a practical way. After reading you will understand the basics of this powerful marketing tool. Introduction Each product has a certain useful life. It…

Mystery shopping

April 19th, 2022

Mystery shopping: this article explains the term mystery shopping in a practical way. After reading this article you will understand the definition and the basics of this powerful field-based marketing research tool. History of mystery shopping Mystery shopping first occurred…

Video Marketing

April 19th, 2022

Video Marketing: this article offers a practical explanation of Video Marketing. After reading, you’ll understand the basics of this powerful marketing tool. What is Video Marketing? Never before have people been watching as many videos as they do…
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