Marketing Archives - Page 2 of 9

Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Empathy Map

by Ben JanseMarketingMay 4, 2020August 25, 2020

An Empathy Map is a tool that’s used for collecting customer data in order to understand the target audience better. It’s used by many marketing teams.

Marketing Strategy

by Daniela AvendañoMarketingApril 28, 2020July 16, 2020

A Marketing Strategy is the long term planning of business objectives that the company wants to achieve, for example to increase the reputation and sales.

Multi Level Marketing (MLM)

by Ben JanseMarketingApril 20, 2020July 16, 2020

Multi Level Marketing (MLM) is a business model in which MLM companies build a network of distributors that sell products or services for them.

Marketing Research Mix

by Jessie SariMarketingMarch 11, 2020July 16, 2020

The Marketing Research Mix or the MR mix was made in 2004 and published in 2007 by Nigel Bradley. He’s a university professor of marketing at the University of Westminster in London. This type of research was designed as a framework to help researchers design or evaluate marketing research studies. Like the marketing mix, the marketing research mix also has four Ps. However, unlike the marketing mix, these elements are consecutive and belong to the most important phases that have to be observed. These four Ps are purpose, population, procedure, and publications.

Pricing Strategy Matrix

by Ben JanseMarketingJanuary 22, 2020July 16, 2020

The Pricing Strategy Matrix is a tool that’s used to determine the best price for a product or service, and consists of four possible pricing strategies.

Kapferer Brand Identity Prism

by Ben JanseMarketingJanuary 21, 2020July 16, 2020

The Kapferer Brand Identity Prism is a model companies can use to build a powerful and durable brand identity, created by J. Kapferer.

Concept testing

by Ben JanseMarketingJanuary 19, 2020July 16, 2020

Concept testing is the process of using qualitative and quantitative methods to measure the acceptance and willingness to buy before launching a new product or service.

Consultative Selling

by Ben JanseMarketingJanuary 17, 2020July 16, 2020

Consultative selling is a sales technique in which the seller acts as an adviser. The buyer is assisted in identifying his or her needs and then the seller offers products that meet these needs.

Market Analysis

by Ben JanseMarketingJanuary 2, 2020July 16, 2020

A market analysis is a quantitative or qualitative assessment of a particular market. A market can be any place where producers, distributors, or traders sell their goods/services and where consumers buy them.

Search Engine Advertising (SEA)

by Ben JanseMarketingDecember 12, 2019October 29, 2020

Search Engine Advertising (SEA) is a part of online marketing. This form of advertising involves placing ads on search engines like Yahoo or Google in the form of text or images.