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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Five Product Levels by Philip Kotler

April 3rd, 2025

Five Product Levels: this article describes the Philip Kotler Five Product Levels, developed by Philip Kotler in a practical way. Next to what it is, this article also hightlights the five levels, the competition, the added value and a…

Consumer Trend Canvas (CTC)

March 28th, 2025

Consumer Trend Canvas: this article explains the Consumer Trend Canvas in a practical way. Next to what this method is, this article also highlights the components and some simple questions to fill in the canvas. At the end of this…

PEST Analysis explained

March 28th, 2025

PEST Analysis: this article explains the PEST Analysis by Francis J. Aguilar in a practical way. Next to what is a PEST Analysis, this article also highlights de factors of this analysis and practical tips. Lastly, you will find a…

PESTEL Analysis explained

March 28th, 2025

PESTEL Analysis: this article explains the PESTEL Analysis in a practical way. Next to what it is including the acronym, this article also highlights the purpose and it’s importance of this marketing strategy tool, the Dependency ofthe PESTEL Factors, explanation…

Product Management explained

March 25th, 2025

Product management: this article provides a practical explanation of the term product management. The article starts with a general definition of product management and which activities are included. You will also find an explanation of the role of the…

Consultative Selling Techniques

March 25th, 2025

Consultative Selling: this article provides a practical explanation of consultative selling. It covers what consultative selling is, provides examples and explores different techniques. It also provides the steps of the consultative selling approach and concludes with a summary. After…

Sales Management Process and Basics explained

March 25th, 2025

Sales Management: this article provides a practical explanation of Sales Management. Next to what it is (definition), this article also highlights the Sales Management Process, it’s relationship with Customer Relationship Management (CRM) and the the role of the Sales

Market Segmentation explained

March 25th, 2025

Market Segmentation: this article explains the concept of Market Segmentation in a practical way. In addition to what market segmentation is, the meaning, the definition of segmentation, the reasons for it, an example and the disadvantages are also explained. Enjoy…

Marketing Automation: the Basics and Benefits

March 25th, 2025

Marketing automation: this article explains marketing automation in a practical way. It covers what marketing automation is, touches on email marketing, lead management and segmenting, and lists the benefits of marketing automation. After reading you will understand the basics of…

Diffusion of Innovations Theory (Rogers)

March 25th, 2025

Diffusion of Innovations: this article explains the Diffusion of Innovations theory by Everett Rogers in a practical way. Next to a short introduction of the theory, this article also highlights the five stages and advice to maintain a good market…
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