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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Brand Key Model explained plus template

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Customer Journey Map

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Regression Analysis explained

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B2B Marketing: the Basics, Types and Examples

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B2B Marketing: this article provides a practical explanation of B2B marketing. This article also contains information about the different building blocks of a B2B marketing strategy, an example and practical tips. Enjoy reading! What is B2B marketing? B2B marketing,…

Product Management explained

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Product management: this article provides a practical explanation of the term product management. The article starts with a general definition of product management and which activities are included. You will also find an explanation of the role of the…
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