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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Social Media Strategy, a step by step plan

February 23rd, 2024

Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a step-by-step plan for creating one. Enjoy…

Sales Management Process and Basics explained

February 12th, 2024

Sales Management: this article provides a practical explanation of Sales Management. Next to what it is (definition), this article also highlights the Sales Management Process, it’s relationship with Customer Relationship Management (CRM) and the the role of the Sales

Perceptual Map and Mapping (PERMAP)

January 18th, 2024

Perceptual Map: this article explains the Perceptual Map in a practical way. The article starts with a general definition and explanation of the PERMAP, followed by a list of reasons why managers and organisations in general should use this…

Value Proposition Canvas Model and Template

January 18th, 2024

Value Proposition Canvas Model: this article describes the Value Proposition Canvas model or VPC, developed by Alexander Osterwalder and Yves Pigneur in a practical way. Next to what it is (theory basics), this article also highlights the advantage of…

Viral Marketing: Basics and Advantages

January 18th, 2024

Viral Marketing: this article explains the Viral Marketing in a practical way. In addition to explaining what it is (definition) and the basic theory, the article also explains the origin plus examples, how it works, the contamination, advantages and disadvantages…

Five Product Levels by Philip Kotler

January 17th, 2024

Five Product Levels: this article describes the Philip Kotler Five Product Levels, developed by Philip Kotler in a practical way. Next to what it is, this article also hightlights the five levels, the competition, the added value and a…

Retail Management explained: meaning and theory

December 4th, 2023

Retail Management: this article provides a practical explanation of Retail Management. Next to what is retail management (meaning and theory) highlights this article also the topic of market research and other activities, and the competencies of a retail manager.…

Decision Making Unit (DMU) explained

November 13th, 2023

Decision Making Unit (DMU): this article explains Decision Making Unit or DMU, developed by Philip Kotler in a practical way. Next to what it is, this article also highlights the collective decision makers and the three types of buying…

Buy Sell Hierarchy (Miller and Heiman)

November 13th, 2023

This article provides a practical explanation of the Buy Sell Hierarchy method. After reading, you’ll have a better understanding about how you can judge your current situation and where you want it to be in the next three years.…

6W model of Customer Analysis (Ferrell)

November 11th, 2023

6W Model of Customer Analysis: this article provides a practical explanation of 6W Model of Customer Analysis. This article highlights next to 6W model, also the relationship with Market Research. After reading, you will understand the basics of this…
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