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Marketing Theories (Page 2)
April 3rd, 2025
EPRG Framework: this article explains the EPRG Framework, developed by Howard V Perlmuter, Yoram Wind and Susan P. Douglas in a practical way. After reading, you’ll understand the basics of this powerful marketing tool.
What is the…
April 3rd, 2025
Five Product Levels: this article describes the Philip Kotler Five Product Levels, developed by Philip Kotler in a practical way. Next to what it is, this article also hightlights the five levels, the competition, the added value and a…
March 28th, 2025
Consumer Trend Canvas: this article explains the Consumer Trend Canvas in a practical way. Next to what this method is, this article also highlights the components and some simple questions to fill in the canvas. At the end of this…
March 28th, 2025
PEST Analysis: this article explains the PEST Analysis by Francis J. Aguilar in a practical way. Next to what is a PEST Analysis, this article also highlights de factors of this analysis and practical tips. Lastly, you will find a…
March 28th, 2025
PESTEL Analysis: this article explains the PESTEL Analysis in a practical way. Next to what it is including the acronym, this article also highlights the purpose and it’s importance of this marketing strategy tool, the Dependency ofthe PESTEL Factors, explanation…
March 25th, 2025
Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You will find numerous tips and…
March 25th, 2025
Product management: this article provides a practical explanation of the term product management. The article starts with a general definition of product management and which activities are included. You will also find an explanation of the role of the…
March 25th, 2025
Consultative Selling: this article provides a practical explanation of consultative selling. It covers what consultative selling is, provides examples and explores different techniques. It also provides the steps of the consultative selling approach and concludes with a summary. After…
March 25th, 2025
Sales Management: this article provides a practical explanation of Sales Management. Next to what it is (definition), this article also highlights the Sales Management Process, it’s relationship with Customer Relationship Management (CRM) and the the role of the Sales …
March 25th, 2025
Market Segmentation: this article explains the concept of Market Segmentation in a practical way. In addition to what market segmentation is, the meaning, the definition of segmentation, the reasons for it, an example and the disadvantages are also explained. Enjoy…
March 25th, 2025
Marketing automation: this article explains marketing automation in a practical way. It covers what marketing automation is, touches on email marketing, lead management and segmenting, and lists the benefits of marketing automation. After reading you will understand the basics of…
March 25th, 2025
Diffusion of Innovations: this article explains the Diffusion of Innovations theory by Everett Rogers in a practical way. Next to a short introduction of the theory, this article also highlights the five stages and advice to maintain a good market…
