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Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Customer Experience Mapping

May 28th, 2020

This article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool. What is Customer Experience Mapping? Customer Experience Mapping or customer experience journey mapping is similar to customer

Empathy Map

May 4th, 2020

This article provides a practical explanation of the Empathy Map. After reading, you’ll understand the basics of this powerful marketing tool. In this article you can also download an Empathy Map template. What is an Empathy Map?…

Marketing Strategy

April 28th, 2020

This article explains the Marketing Strategy in a practical way. After reading, you will understand the basics of this powerful marketing tool for achieving business goals. What is a Marketing Strategy? A Marketing Strategy is the long term planning of…

Marketing Research Mix

March 11th, 2020

This article provides a practical explanation of the Marketing Research Mix. After reading it, you’ll have a better understanding of how to conduct market research. What is a Marketing Research Mix? The Marketing Research Mix or the ‘MR mix’…

Pricing Strategy Matrix

January 22nd, 2020

This article provides a practical explanation of the pricing strategy matrix. After reading, you’ll understand the basics of this powerful strategy tool. What is the Pricing Strategy Matrix? The Pricing Strategy Matrix is a tool that’s used to determine…

Kapferer Brand Identity Prism

January 21st, 2020

This article gives a practical explanation of the Kapferer Brand Identity Prism. After reading, you’ll understand the basics of this powerful marketing tool. What is the Kapferer Brand Identity Prism? The Kapferer Brand Identity Prism is a model…

Concept testing

January 19th, 2020

This article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool. What is Concept Testing? Concept testing is the process of using qualitative and quantitative methods to measure the…

Consultative Selling

January 17th, 2020

This article provides a practical explanation of consultative selling. After reading, you’ll understand the basics of this powerful marketing tool. What is Consultative Selling? Consultative selling is a sales technique in which the seller acts as an adviser.…

Market Analysis

January 2nd, 2020

This article provides a practical explanation of Market Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is a Market Analysis? A Market Analysis is a quantitative or qualitative assessment of a particular market.…

Search Engine Advertising (SEA)

December 12th, 2019

This article provides a practical explanation of Search Engine Advertising (SEA). After reading, you’ll understand the basics of this powerful marketing tool. What is Search Engine Advertising (SEA)? Search Engine Advertising (SEA) is a part of online marketing.…

EPRG Framework

December 6th, 2019

This article explains the EPRG Framework in a practical way. After reading, you’ll understand the basics of this powerful marketing tool. What is the EPRG Framework? EPRG stand for Ethnocentric, Polycentric, Regiocentric, and Geocentric. It is a framework created…
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