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Goal setting

Goal Setting: this short article explains Goal Setting in a practical way. Next to what it is, this article also highlights the the SMART criteria and other methods and techniques, and tips. Enjoy reading!

Goal Setting: this short article explains Goal Setting in a practical way. Next to what it is, this article also highlights the the SMART criteria and other methods and techniques, and tips. Enjoy reading!

What is goal setting?

Goal setting refers to the process of defining specific and measurable goals that one can and wants to achieve. Goal setting means that someone consciously thinks about what he or she wants to achieve, why it is important and what steps need to be taken to achieve the goal.

Good goals must meet various criteria, such as the SMART criteria. Below you will find these criteria explained.


A good goal is clear and specific. They must state very precisely what needs to be achieved, so that there can be no confusion about the desired outcome.


A goal must also be measurable. It is important that progress and success can be measured. By linking measurable criteria to the goal and evaluating progress, it can be determined whether the goal has been achieved or whether more efforts are needed.


A good goal is acceptable. This means that the goals set must be in line with organizational or personal interests and ethics. The goal must also be appropriate and acceptable to the person or organization pursuing it so that it does not have negative consequences or is not conflicting with important principles.


A good goal is realistic. Realistic goals are the goals that are achievable within the allotted time with the available resources and capabilities. It is important to consider the time, resources and skills required to achieve the goal.


Time-bound means that good goals have a time limit. Setting a deadline creates a sense of urgency. This strengthens factors such as motivation and focus.

Methods and techniques

Goal setting is a popular activity for professionals. There are multiple techniques, theories and methods that support this process. The most important of these, SMART, was just explained above. Other tools are briefly explained below.

Goal-setting theory of motivation

Edwin Locke’s goal setting theory states that setting specific and challenging goals leads to better performance and improved motivation. The theory underlines the importance of feedback, effort and commitment in pursuing goals.

Goal setting and task performance model

This model was developed by Gary Latham and builds on Edwin Locke’s goal setting theory. The model emphasizes the importance of feedback, involvement and challenge in the pursuit of goals.

BHAG model

BHAG stands for Big, Hairy, Audacious Goal and was introduced by Jim Collins and Jerry Porras in their book Built to Last: Successful Habits of Visionary Companies. A BHAG is an inspiring and challenging goal that goes beyond what is normally considered achievable.

BHAG can be applied for both personal and professional goals and stimulates growth, innovation and excellence by setting a clear and challenging goal.


Goal setting is closely linked to motivation. Setting goals can be a strong motivator to achieve something. The main reason for this is because it gives people a clear goal and direction. Direction and focus help people to give meaning to what they are working towards.

Challenge can increase people’s intrinsic motivation. When goals are challenging, it can provide a sense of competence and satisfaction in achieving them.

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Tips and tricks

All articles associated with the tag goal setting are about the various methods aimed at supporting this process. From setting SMART goals to using Goal Setting Theory and other practical strategies, we’ve gathered a range of information and insights to help you set and pursue goals effectively.

We strive to be a comprehensive resource for all things goal setting. However, if you are still missing specific topics or methods that you would like to know more about, please do not hesitate to contact us.

Fill in the contact form or leave a comment under one of our articles. We appreciate your input and will do our best to provide additional information.

SMART Goals explained

August 16th, 2023

SMART Goals: this article explains the concept of SMART Goals in a practical way. Next to what it is (theory and acronym including examples), this article also highlights a Brief history, the use of this concept and a template /…

Critical Success Factors (CSF’s)

August 14th, 2023

Critical Success Factors Critical Success Factors (CSF’s): this article offers a practical explanation of Critical Success Factors (CSFs). The article begins with the meaning of CSFs, followed by information on the relationship of this concept to strategic planning. Then…

Big Hairy Audacious Goal (BHAG)

July 4th, 2023

Big Hairy Audacious Goal: this article explains the concept of Big Hairy Audacious Goal (BHAG), developed by Jim Collins and Bertil Ohlin in a practical way. Next to what it is (meaning and origin), this article also highlights the…

Goal Setting Theory of Motivation

July 3rd, 2023

Goal-Setting Theory of Motivation: this article provides a practical explanation of Locke’s Goal-Setting Theory, which was created by Edwin Locke and Gary Latham. It covers what Goal Setting Theory is, what its five principles are and provides a summary.…

Ikigai explained including the meaning

May 29th, 2023

Ikigai: this article will provide a practical explanation of the Japanese concept of Ikigai (pronunciation: ee key guy). This article contains a general explanation of the meaning, a downloadable and editable Ikigai template and the steps involved to find yours.…

Action Priority Matrix explained plus template

May 29th, 2023

Action Priority Matrix (APM): this article explains the Action Priority Matrix (APM) in a practical way. After reading you will understand the basics of this powerful time management tool. This article also contains a downloadable and editable Action Priority Matrix…
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