Behavioral Change Model

Behavior change model - ToolsHero

Behavioral Change Model: This article explains the Behavioral Change Model, developed by Marcel Balm in a practical way. After reading you will understand the basics of this powerful change management tool.

Change behavior

It is difficult to change behavior. Once people are set in certain ways, it will take them a lot of effort to do things differently.

However, people are prepared to change but they do not want to be forced. A change process takes patience, knowledge about behaviour and flexibility from both the person who wants to change and from his environment.

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The Balm Behavioral Change Model can help you to understand the process during change.

Behavioral Change Model stages

In his Behavioral Change Model, Marcel Balm describes the process people go through during change.

behavioral change model - toolshero
According to Balm, people go through six stages in the complexity of change:

1. Receptiveness

When someone is not open to change, they are not capable of changing or adjusting their behaviour. Being receptive to new ideas and insights is a first step in the change process.

2. Understanding

According to Balm, people must understand what new behaviour means. When they can describe in their own words what the desired behaviour is and what the advantages are of this new behavior, change is possible.

3. Wanting to

Behavioral change only becomes real when someone really wants to change. The advantages of the new behaviour will outweigh the disadvantages.

4. Being able to

You have to be able to (handle) change. By knowing how new behaviour can be maintained, it will be easier not to revert to old habits.

5. Doing

At this stage of the Behavioral Change Model the change can be put into practice. However, unforeseen difficulties and setbacks will have to be overcome. People should not be distracted by this.

6. Persevering

The newly adapted behavior will must become a second nature and it must be interwoven in the lifestyle. People can only persevere new behavior when they receive positive support from their environment.


Behavior can be changed but the question is whether people really want to change. However, wanting to is not the only key to behavioral change. At each stage people will have to become aware of their own responsibility.

Only then will they be able to control the change process. This requires patience as well as perseverance in which a positive result will be an extra stimulus.


On paper it all seems very logical and easy to bring about change, but in practice the Behavioral Change Model often appears that it is difficult to get rid of certain habits. This has to do with behavior.

Behavior is a meaningful reaction to a meaningful situation. These reactions can be unconscious (automatic) or conscious (controlled).

It is a logical reaction for someone to withdraw their hand when they burn themselves on a hot pan. Unconscious behavior appears to be efficient and adequate but is much more difficult to change than conscious behavior.

Order of the stages

According to Balm “receptiveness” is a precondition for “understanding”, “wanting to” and “being able to”. These last three concepts arise simultaneously and they in turn are preconditions for “doing” and “persevering”.

Especially the concept of “persevering” will ensure that the new behavior will filter through our system so that it will become automatic, unconscious behavior.

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It’s Your Turn

What do you think? Do you recognize the practical explanation of the Behavioral Change Model or do you have more suggestions? What are your success factors for good organisational behavior change?

Share your experience and knowledge in the comments box below.

More information

  1. Balm, M.F.K. (2002). Exercise Therapy and Behavioural Change. Purdue University Press.
  2. Hanson, E. M. (1996). Educational administration and organizational behavior. Allyn & Bacon.

How to cite this article:
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