× Close
Home » Posts tagged "Brainstorming"

Brainstorming

What is brainstorming?
Different meanings are given to brainstorming. Fundamentally brainstorming is a technique for design thinking. By collecting and sharing ideas, a group tries to reach a conclusion for a specific problem or topic. The way in which a brainstorming session is designed depends on the goal. However, all forms allow people to think more freely and to present more spontaneous ideas. The term brainstorming was popularized by Alex Faickney Osborn in 1967.

What is brainstorming?
Different meanings are given to brainstorming. Fundamentally brainstorming is a technique for design thinking. By collecting and sharing ideas, a group tries to reach a conclusion for a specific problem or topic. The way in which a brainstorming session is designed depends on the goal. However, all forms allow people to think more freely and to present more spontaneous ideas. The term brainstorming was popularized by Alex Faickney Osborn in 1967.

Brainstorming is especially effective when used as part of problem solving, for example, to fix design errors in a prototype. By asking questions that start with “how could we …”, the group produces a wide variety of ideas and makes connections to come up with possible solutions. All ideas are written down without criticism and evaluated after the first round.

To break cognitive bias, brainstorming should be about asking questions rather than finding answers. However, it is not obvious for people to remain in a question mode, as from an early age people are conditioned to come up with answers.

Brainstorming is very popular in the business world and is used in various work forms. Brainwriting is a non-verbal way of brainstorming in which ideas are written on a piece of paper and supplemented by everyone. Another method of brainstorming, Brain Dumping, can be applied in both individual and group context. The SCAMPER model creates a structured approach to creative thinking. It is designed to make the user think and ask questions based on every letter in the SCAMPER acronym.

One danger in brainstorming is that confident individuals set the tone for the session, with dominant ideas that make the voice of others less heard. This challenge is removed by applying the Round-Robin Brainstorming method. The principles behind Rolestorming and Starbursting also counteract this phenomenon. All of the above brainstorming techniques can be performed in different work forms. Popular brainstorming methods include: online, offline, in groups, individual, verbal, non-verbal and more.
Brainstorming tips and tricks
What are the best known brainstorming techniques? How can I use these tools to stimulate creativity or solve problems? Is brainstorming right for me? What does a brainstorming session look like? Could it be a good idea to introduce brainstorming sessions at my workplace? The articles linked to brainstorming are about different brainstorming styles, brainstorming methods and creativity.

Reframing Matrix

March 29th, 2021

In this article you will find a practical explanation of the Reframing Matrix, developed by Michael Morgan. After reading, you will understand the basic concepts of this powerful tool for problem solving, using different creative perspectives. What is the Reframing…

ORAPAPA theory

November 17th, 2020

This article will explain the ORAPAPA theory in a practical way. After reading, you will understand the basics and importance of making the right decisions within the company. What is the ORAPAPA theory? It is important first to note that…

Crawford Slip Writing Method

November 15th, 2020

This article explains the Crawford Slip Writing Method, also known as the Crawford Freewriting Method, in a practical way. After reading, you will understand this brainstorming method for solving problems in teams. What is the Crawford Freewriting Method? The…

Starbursting Brainstorming

June 10th, 2020

This article describes the Starbursting Brainstorming method in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. What is Starbursting Brainstorming? Starbursting is an alternative way of brainstorming in…

The Stepladder Technique

March 16th, 2020

This article provides a practical explanation of The Stepladder Technique. After reading, you’ll have a better understanding of how you can encourage individual participation in group decisions while using creativity. What Is The Stepladder Technique? The Stepladder Technique…

Lotus Diagram

November 11th, 2019

This article provides a practical explanation of the Lotus Diagram. After reading, you’ll understand the basics of this powerful management tool. What Is the Lotus Diagram? The Lotus Diagram is a brainstorming tool for which a visual representation…

Business Model You

March 5th, 2019

This article provides a practical explanation of Business Model You. After reading, you’ll understand the basics of this powerful personal development tool. This article also contains a downloadable and editable business model you canvas template. What is Business Model…

Straw Man Proposal (McKinsey)

February 28th, 2019

This article provides you with a practical explanation of the Straw Man Proposal. After reading, you will understand the basics of this powerful and creative problem solving method. In this article you can also download a Straw Man…

Brain Dump

April 24th, 2018

This article describes the Brain Dump method in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. What is a Brain Dump? The human brain is constantly filled with…
© Copyright 2013-2021 | Privacy | Toolshero.nl (Dutch)

RECEIVE NEW ARTICLES + FREE GIFT

 

Join 13.000+ members who get frequently toolshero community updates! Including a free gift, the Business Model You template

 


 


 


No, close this pop-up

RECEIVE NEW ARTICLES + FREE TOOLSHERO TEMPLATE

 

Join 13.000+ members who get frequently toolshero community updates! Receive, next to new articles, the practical “Business Model You” template free of charge, to help you with your next professional and personal steps!

 


 


 


No, close this pop-up