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Brainstorming

What is brainstorming?
Different meanings are given to brainstorming. Fundamentally brainstorming is a technique for design thinking. By collecting and sharing ideas, a group tries to reach a conclusion for a specific problem or topic. The way in which a brainstorming session is designed depends on the goal. However, all forms allow people to think more freely and to present more spontaneous ideas. The term brainstorming was popularized by Alex Faickney Osborn in 1967.

What is brainstorming?
Different meanings are given to brainstorming. Fundamentally brainstorming is a technique for design thinking. By collecting and sharing ideas, a group tries to reach a conclusion for a specific problem or topic. The way in which a brainstorming session is designed depends on the goal. However, all forms allow people to think more freely and to present more spontaneous ideas. The term brainstorming was popularized by Alex Faickney Osborn in 1967.

Brainstorming is especially effective when used as part of problem solving, for example, to fix design errors in a prototype. By asking questions that start with “how could we …”, the group produces a wide variety of ideas and makes connections to come up with possible solutions. All ideas are written down without criticism and evaluated after the first round.

To break cognitive bias, brainstorming should be about asking questions rather than finding answers. However, it is not obvious for people to remain in a question mode, as from an early age people are conditioned to come up with answers.

Brainstorming is very popular in the business world and is used in various work forms. Brainwriting is a non-verbal way of brainstorming in which ideas are written on a piece of paper and supplemented by everyone. Another method of brainstorming, Brain Dumping, can be applied in both individual and group context. The SCAMPER model creates a structured approach to creative thinking. It is designed to make the user think and ask questions based on every letter in the SCAMPER acronym.

One danger in brainstorming is that confident individuals set the tone for the session, with dominant ideas that make the voice of others less heard. This challenge is removed by applying the Round-Robin Brainstorming method. The principles behind Rolestorming and Starbursting also counteract this phenomenon. All of the above brainstorming techniques can be performed in different work forms. Popular brainstorming methods include: online, offline, in groups, individual, verbal, non-verbal and more.

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Brainstorming tips and tricks

What are the best known brainstorming techniques? How can I use these tools to stimulate creativity or solve problems? Is brainstorming right for me? What does a brainstorming session look like? Could it be a good idea to introduce brainstorming sessions at my workplace? The articles linked to brainstorming are about different brainstorming styles, brainstorming methods and creativity.

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November 29th, 2022

Meta planning: this article explains Meta planning in a practical way. In this article you will find the definition of metaplanning, a complete step-by-step plan and examples about its application and other relevant matters. Enjoy reading! What is Meta planning?…

Brain Dump: Meaning and Example

November 8th, 2022

Brain Dump: this article describes the Brain Dump method in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. This article contains a general definition of the concept of…

Business Model You

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Starbursting Brainstorming Technique: a Creativity Tool

October 22nd, 2022

Starbursting Brainstorming Technique: This article describes the Starbursting Brainstorming Technique in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. This article also includes an in-depth explainer video about…

Walt Disney Method

August 29th, 2022

Walt Disney Method: this article explains the Walt Disney Method in a practical way. After reading you will understand the basics of this powerful brainstorming technique. What is the Walt Disney Method? Apart from being a legend in the…

Forced Connections

August 23rd, 2022

Forced Connections: this article explains the concept of Forced Connections in a practical way. After reading it, you will understand the basics of this powerful Creativity tool. What is are Forced Connections? Brainstorming in the business world can become stagnant…

Reframing Matrix

March 7th, 2022

Reframing Matrix: in this article you will find a practical explanation of the Reframing Matrix, developed by Michael Morgan. After reading, you will understand the basic concepts of this powerful tool for problem solving, using different creative perspectives. What is…

Crawford Slip Writing Method

March 7th, 2022

Crawford Slip Writing Method: this article explains the Crawford Slip Writing Method, also known as the Crawford Freewriting Method, in a practical way. After reading, you will understand this brainstorming method for solving problems in teams. What is the…

SCAMPER Technique

March 4th, 2022

SCAMPER Technique: This article describes the SCAMPER Technique by Bob Eberle method in a practical way. After reading you will understand the definition, meaning and basics of this powerful creativity tool. What is the SCAMPER Technique In 1971, educational expert…

Reverse Brainstorming

March 4th, 2022

Reverse Brainstorming: this article describes the Reverse Brainstorming method in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. What is Reverse Brainstorming? Old-fashioned brainstorming is a creative thinking…

Lotus Diagram

March 4th, 2022

Lotus Diagram: this article provides a practical explanation of the Lotus Diagram. After reading, you’ll understand the basics of this powerful management tool. What Is the Lotus Diagram? The Lotus Diagram is a brainstorming tool for which a…
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