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Brainstorming

What is brainstorming?
Different meanings are given to brainstorming. Fundamentally brainstorming is a technique for design thinking. By collecting and sharing ideas, a group tries to reach a conclusion for a specific problem or topic. The way in which a brainstorming session is designed depends on the goal. However, all forms allow people to think more freely and to present more spontaneous ideas. The term brainstorming was popularized by Alex Faickney Osborn in 1967.

What is brainstorming?
Different meanings are given to brainstorming. Fundamentally brainstorming is a technique for design thinking. By collecting and sharing ideas, a group tries to reach a conclusion for a specific problem or topic. The way in which a brainstorming session is designed depends on the goal. However, all forms allow people to think more freely and to present more spontaneous ideas. The term brainstorming was popularized by Alex Faickney Osborn in 1967.

Brainstorming is especially effective when used as part of problem solving, for example, to fix design errors in a prototype. By asking questions that start with “how could we …”, the group produces a wide variety of ideas and makes connections to come up with possible solutions. All ideas are written down without criticism and evaluated after the first round.

To break cognitive bias, brainstorming should be about asking questions rather than finding answers. However, it is not obvious for people to remain in a question mode, as from an early age people are conditioned to come up with answers.

Brainstorming is very popular in the business world and is used in various work forms. Brainwriting is a non-verbal way of brainstorming in which ideas are written on a piece of paper and supplemented by everyone. Another method of brainstorming, Brain Dumping, can be applied in both individual and group context. The SCAMPER model creates a structured approach to creative thinking. It is designed to make the user think and ask questions based on every letter in the SCAMPER acronym.

One danger in brainstorming is that confident individuals set the tone for the session, with dominant ideas that make the voice of others less heard. This challenge is removed by applying the Round-Robin Brainstorming method. The principles behind Rolestorming and Starbursting also counteract this phenomenon. All of the above brainstorming techniques can be performed in different work forms. Popular brainstorming methods include: online, offline, in groups, individual, verbal, non-verbal and more.

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Brainstorming tips and tricks

What are the best known brainstorming techniques? How can I use these tools to stimulate creativity or solve problems? Is brainstorming right for me? What does a brainstorming session look like? Could it be a good idea to introduce brainstorming sessions at my workplace? The articles linked to brainstorming are about different brainstorming styles, brainstorming methods and creativity.

Walt Disney Method

March 9th, 2022

Walt Disney Method: this article explains the Walt Disney Method in a practical way. After reading you will understand the basics of this powerful brainstorming technique. What is the Walt Disney Method? Apart from being a legend in the…

Reframing Matrix

March 7th, 2022

Reframing Matrix: in this article you will find a practical explanation of the Reframing Matrix, developed by Michael Morgan. After reading, you will understand the basic concepts of this powerful tool for problem solving, using different creative perspectives. What is…

Crawford Slip Writing Method

March 7th, 2022

Crawford Slip Writing Method: this article explains the Crawford Slip Writing Method, also known as the Crawford Freewriting Method, in a practical way. After reading, you will understand this brainstorming method for solving problems in teams. What is the…

SCAMPER Technique

March 4th, 2022

SCAMPER Technique: This article describes the SCAMPER Technique by Bob Eberle method in a practical way. After reading you will understand the definition, meaning and basics of this powerful creativity tool. What is the SCAMPER Technique In 1971, educational expert…

Reverse Brainstorming

March 4th, 2022

Reverse Brainstorming: this article describes the Reverse Brainstorming method in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. What is Reverse Brainstorming? Old-fashioned brainstorming is a creative thinking…

Lotus Diagram

March 4th, 2022

Lotus Diagram: this article provides a practical explanation of the Lotus Diagram. After reading, you’ll understand the basics of this powerful management tool. What Is the Lotus Diagram? The Lotus Diagram is a brainstorming tool for which a…

ORAPAPA theory

March 3rd, 2022

ORAPAPA theory: this article will explain the ORAPAPA theory in a practical way. After reading, you will understand the basics and importance of making the right decisions within the company. What is the ORAPAPA theory? It is important first to…

The Stepladder Technique

March 3rd, 2022

The Stepladder Technique: this article provides a practical explanation of The Stepladder Technique. After reading, you’ll have a better understanding of how you can encourage individual participation in group decisions while using creativity. What is the Stepladder Technique?…

Forced Connections

February 17th, 2022

Forced Connections: this article explains the concept of Forced Connections in a practical way. After reading it, you will understand the basics of this powerful Creativity tool. What is are Forced Connections? Brainstorming in the business world can become stagnant…

Morphological Analysis (Zwicky)

February 17th, 2022

Morphological Analysis: this article explains Morphological Analysis by Fritz Zwicky in a practical way. After reading you will understand the basics of this powerful creativity and problem solving tool. What is Morphological Analysis? The definition Morphological Analysis (MA) can also…

Brainwriting

February 16th, 2022

Brainwriting: this article describes the concept of Brainwriting in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. What is Brainwriting? Like many brainstorming techniques, Brainwriting is also a…

Starbursting Brainstorming

February 15th, 2022

Starbursting: This article describes the Starbursting Brainstorming method in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. What is Starbursting Brainstorming? Starbursting is an alternative way of brainstorming
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