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Growth Strategy

Growth strategy: this short article explains growth strategy in a practical way. Next to what it is, this article also highlights key concepts, methods and techniques, innovation and tips. Enjoy reading!

Growth strategy: this short article explains growth strategy in a practical way. Next to what it is, this article also highlights key concepts, methods and techniques, innovation and tips. Enjoy reading!

What is a growth strategy?

A growth strategy is a plan a company makes to grow bigger over time, generate more sales and/or increase profits. It can be seen as a roadmap that helps a company grow bigger and more successful.

Growth strategies are important because they help companies stay competitive in today’s fast-paced business world. They enable companies to adapt, expand and take advantage of new opportunities.

The key concepts within growth strategies are:

Market expansion

Market expansion means reaching new customers or entering new markets with existing products or services. It helps companies expand their customer base and generate more sales.

Product development

Product development means creating new or improved products or services to meet the changing needs and preferences of customers. It helps companies attract new customers and keep existing customers interested.


Diversification means entering new markets or developing new products that are different from the company’s current offerings. It helps companies reduce risk by not being too dependent on one market or product.

Strategic partnerships

These are collaborations between two or more companies to achieve joint growth objectives. It allows companies to access new markets, technologies or resources that they may not have on their own.

Mergers and acquisitions

This means merging a company with or acquiring another company to expand operations. It helps companies to gain market share, reach new customers or acquire valuable assets or technologies.

Growth strategies are important because they help companies stay relevant, generate more sales and create new opportunities for success. They enable companies to adapt to changing customer needs, expand their market reach and ultimately thrive in the competitive business climate.

Growth Strategy methods and techniques

There are several tools and models that companies can use to develop and implement growth strategies.

One of these tools is the McKinsey Growth Pyramid, which helps companies identify growth opportunities at different levels. Other tools and frameworks commonly used include:

SWOT analysis

A SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) helps identify a company’s internal strengths and weaknesses, as well as the external opportunities and threats in the market. This helps determine the right growth strategies.

Ansoff Matrix

The Ansoff Matrix offers different growth strategies based on market and product development. It helps companies determine the right approach based on their current products and market position.

Boston Consulting Group (BCG) Matrix

The BCG Matrix divides products or services into four categories based on market share and market growth. It provides insight into which products or services contribute most to the growth of the company and where there are opportunities for improvement.


Innovation is very important because it means that companies come up with new and creative ideas that can make things better. It’s about finding a new and sometimes revolutionary way to do something.

Take Apple as an example. Apple has become known for introducing iPhones, iPads and other gadgets. One of their greatest innovations was the introduction of the iPhone.

Before the iPhone, phones were mainly used for calling and texting. But Apple thought, “What if we could have a phone that can do more than call and text?”

So they created the iPhone, which not only made calls, but also allowed people to surf the web, take photos, play games, and much more. This was a great innovation in the world of smartphones.

Innovation is important because it helps us improve our lives and solve problems. When people come up with new ideas and inventions, they can create products or services that make things easier, more efficient, or more fun.

Innovation also helps companies to remain competitive. When a company brings something new and exciting to the market, it can attract more customers and stand out from the competition. It’s like being the first to offer the cool new toy that everyone wants to play with.

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Growth strategy tips and tricks

The articles linked to the growth strategy tag deal with the different methods, techniques and theories that companies use to optimize their growth strategy. Are you still missing topics? Let us know in the comments below an article or fill in the contact form.

Ansoff Matrix explained plus example

November 8th, 2023

Ansoff Matrix: this article explains the Ansoff Matrix by Igor Ansoff in a practical way. It covers an Ansoff Matrix example, what the Ansoff growth matrix is, along with an explanation of the four strategies, and what its limitation are.…

SWOT Analysis explained

November 8th, 2023

Imagine having a strategic planning tool that helps your business identify its strengths, weaknesses, opportunities, and threats, enabling you to make informed decisions and develop effective strategies. That’s exactly what SWOT analysis does, and businesses worldwide have been benefiting from…

McKinsey Growth Pyramid explained

November 8th, 2023

McKinsey Growth Pyramid: this article explains the McKinsey Growth Pyramid in a practical way. Next to what it is, this article also highlights the various grow strategies and the seven oopportunities for growth. After reading it, you understand the core…

4 Types of Innovation (Henderson and Clark)

September 29th, 2023

4 Types of innovation: this article explains the 4 types of innovation as described by Henderson and Clark (1990). The article begins with a general introduction and definition of the concept of innovation, followed by an explanation of each type…

Disruptive Innovation: the theory explained

August 7th, 2023

Disruptive Innovation: This article explains the concept of disruptive innovation in a practical way, as explained by Clayton M. Christensen. The article contains the definition of this term, information about its origin and practical examples of innovations that were very…
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