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Investing: This short article explains investing in a practical way. In addition to what it is, this article also highlights the types of investments, diversification, why it is good for the economy, risk-return ratio, important concepts and tips. Have fun reading!

Investing: This short article explains investing in a practical way. In addition to what it is, this article also highlights the types of investments, diversification, why it is good for the economy, risk-return ratio, important concepts and tips. Have fun reading!

What is investing?

Investing is a way of using money to make more money in the future. It’s like planting a seed and growing into a big tree. In this text, the term is explained in simple terms.

Imagine you have a lemonade stand and you want to buy more lemons and cups to make more lemonade. But you don’t have enough money. That’s where investing comes into play. You can ask people to invest in your lemonade stand by giving them a small share of your business in exchange for money.

With that money you can buy more lemons and cups, make more lemonade and sell more. As your business grows, so does the value of the portion you gave to your investors, and therefore, everyone is happy.

Investing means using some of your money to buy something that you think will increase in value over time.

For example, let’s say you buy a rare car that is currently available. You believe that in a few months the car will become even scarcer and many enthusiasts will want to buy it.

So you decide to buy the car and keep it safe. After a few months, or even years, when the car has increased in value, you can sell it for a higher price and make a profit. That is investing.

Types of investments

There are different types of investments. A common type is stocks.

Stocks are like little pieces of a big company that you can buy. When you buy a share, you become part owner of that company. If the company is doing well and making a lot of money, the value of your stock can increase and you can sell it for more money.

Another type of investment is bonds. Bonds are like loans you give to the government or a company. They promise to pay you back the money invested plus some extra money, called interest.

Investments are important for businesses because they need money to grow and do new things.

Examples of other investments are:

  • Property
  • Investment funds
  • Raw materials
  • Crypto currencies
  • Peer-to-peer lending
  • Index funds
  • Startups
  • Art and collectibles


Diversification is critical in investing as it helps to reduce risk and potentially improve returns. It means spreading your investments across different assets, sectors or regions, rather than putting all your eggs in one basket.

Here’s why diversification is important:

Risk reduction

By diversifying, you reduce the impact of a single investment’s poor performance on your overall portfolio. If one investment underperforms, other investments may be able to compensate and absorb potential losses.

Mitigate volatility

Different investments have different levels of volatility. Diversification allows you to balance high-risk investments with low-risk investments. This helps smooth out the overall volatility of the portfolio, making it more stable and less sensitive to extreme fluctuations.

Exploiting growth opportunities

Diversification allows companies and investors to participate in different sectors or asset classes with growth potential. While some investments may experience temporary setbacks, others may thrive, allowing investors to take advantage of that favorable performance.

Why is investment good for the economy?

Investments are important to the economy as a whole because they help create jobs and make things better. As companies grow, they hire more people to work for them.

These people earn money and spend it on things they need, such as food, clothes and toys. When people spend money, other companies also benefit. So investments help the economy grow and make everyone’s life better.

Risk-return ratio

Imagine you have two options for investing money. Option A is to put your money in a piggy bank and option B is to buy shares in a company.

Option A (the piggy bank) is very safe. Your money is safe and protected, but it is not used. It’s like keeping your money in a safe place at home. You know it will always be there, but it won’t be worth more. On the contrary, external factors such as inflation make the money even less valuable in relative terms.

Option B (buying shares) is riskier. When you buy shares of a company, it means that you own part of that company.

If the company performs well and makes a lot of money, the value of your shares can increase and you can make a profit. But if the company doesn’t perform well, the value of your shares could fall and you could lose money.

So the risk is the chance that you may lose some or all of your money. The return is the money you earn or lose on your investment. Higher risk investments, such as buying stocks, have the potential for higher returns. But remember, there is also a chance of losing money.

It is therefore important to find a balance between risk and return that feels comfortable to you. Some people are willing to take more risk for the possibility of higher returns, while others prefer safer options even if the returns are lower.

Key Concepts in Investment

Below you can read a short description of the most important concepts within the field of investments.

Return on Investment (ROI)

Return on Investment (ROI) is a measure that calculates the profitability of an investment. It shows what percentage of return or profit you can expect in relation to the amount invested. A higher ROI indicates a more successful investment.

Equity Management Companies (e.g. BlackRock)

These are companies that manage investment portfolios on behalf of clients. They specialize in managing stocks and other stock-related investments to help clients achieve their financial goals.

Financial Modeling

Financial modeling involves creating mathematical models to analyze and predict financial situations. It aids decision making by assessing the potential impact of different scenarios on investments, business ventures or financial strategies.


Diversification is the practice of spreading investments across different assets or sectors to reduce risk. It aims to minimize the impact of an individual investment’s poor performance on the overall portfolio.

Asset Allocation

Asset allocation, or resource allocation, refers to the strategic distribution of investments across different asset classes, such as stocks, bonds, real estate, and cash. It aims to optimize the risk-return profile based on an investor’s goals, investment horizon and risk capital.

Risk management

Risk management includes identifying, assessing and mitigating potential risks associated with investments. It focuses on strategies to minimize losses and protect capital, with the aim of achieving optimal returns.

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Tips and tricks

The articles linked to the investing tag discuss the various methods, techniques and tools that investors use to assess whether a particular investment opportunity is worth investing in. If you are missing articles on a specific subject, let us know in the comments under an article or fill out the contact form.

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