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Posts Tagged ‘Marketing Strategy’

Loyalty Marketing

April 1st, 2021

This article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool. What is Loyalty Marketing? Loyalty marketing, or Total Loyalty Marketing (TLM), is a marketing approach…

Kotler Pricing Strategies

December 29th, 2020

This article provides a practical explanation of the Kotler Pricing Strategies. After reading, you will understand the concepts of this powerful tool for understanding the internal and external factors that set prices in the marketplace based on the value that…

Marketing Mix 4P

December 7th, 2020

This article explains the marketing mix 4P by E. Jerome McCarthy in a practical way. After reading you will understand the basics of this powerful marketing strategy tool. What is the Marketing Mix 4P? Organizations often wish to use the…

Pirate Funnel : AARRR Framework

October 29th, 2020

This article provides a practical explanation of the pirate funnel / AARRR Framework. After reading this article, you’ll understand the basics of this powerful marketing tool. What is the AARRR Framework? The AARRR Framework is a tool to…

Referral Marketing

October 22nd, 2020

This article explains referral marketing in a practical way. After reading you will understand the basics of this powerful marketing approach. What is Referral Marketing? Referral Marketing is one of the oldest strategies used in marketing. It is a way…

North Star Metric

October 13th, 2020

This article explains the North Star Metric in a practical way. After reading the article, you will understand the basis of this powerful marketing Growth Hack tool. What is the North Star Metric? Organisations use the North Star Metric as…

Customer Experience Mapping

May 28th, 2020

This article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool. What is Customer Experience Mapping? Customer Experience Mapping or customer experience journey mapping is similar to customer

Business Development

May 20th, 2020

This article explains Business Development in a practical way. After reading, you will understand the basics of this powerful marketing tool on business development with customers, partners and long-term relationships. What is Business Development? Business Development as a concept is…

Empathy Map

May 4th, 2020

This article provides a practical explanation of the Empathy Map. After reading, you’ll understand the basics of this powerful marketing tool. In this article you can also download an Empathy Map template. What is an Empathy Map?…
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