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Problem Analysis

Problem analysis: this article provides a practical explanation of Problem Analysis. In addition to what it is, different methods and techniques are also discussed, the benefits and a practical example. Enjoy reading!

Problem analysis: this article provides a practical explanation of Problem Analysis. In addition to what it is, different methods and techniques are also discussed, the benefits and a practical example. Enjoy reading!

What is a problem analysis?

Problem analysis is the process of identifying, defining and understanding a problem and then developing an appropriate solution. In business, applying this type of analysis is an important skill that enables managers and organizations to make informed decisions and provide effective solutions to complex problems.

How does problem analysis work?

Effective analysis involves breaking down complex issues into small, manageable parts and applying various analytical tools and techniques to identify the root cause of a problem. Once this root cause is identified, potential solutions can be considered and evaluated.

Effective problem solving is not limited to applying tools and techniques such as mind mapping and root-cause analysis. It also includes thinking styles, such as convergent thinking, systems thinking, and parallel thinking.

What methods and techniques are available for problem analysis?

Other examples of effective problem solving and analysis methods are: the 5 Whys Analysis by Sakichi Toyoda, the CATWOE Analysis, the Fishbone Diagram and the Straw Man Proposal. The Kepner Tregoe Method, the TRIZ Method and the DMAIC Process are also among the top most used methods for analysis and problem solving.

The value of this type of analysis to business lies in its ability to help organizations make good decisions and thus make operations more effective. By identifying and solving problems, companies can prevent mistakes from being made.

In this way costs are saved, efficiency is increased, customer satisfaction is improved and therefore profitability is improved. In addition, a systematic approach to problem analysis helps identify potential problems before they become major problems. This allows proactive measures to be taken.

It is essential for companies to remain competitive and successful in their industry. A problem analysis is therefore a valuable tool and a crucial aspect of the decision-making process in both small and large organizations.

The process of problem analysis

The problem analysis process involves several steps. First of all, the problem must be clearly defined. Subsequently, the relevant data and information must be collected to gain a better understanding of the problem. This may include the use of interviews, surveys or research.

Once enough information has been gathered, analyzing the data and identifying possible causes of the problem will begin. This can be done using tools such as the Root Cause Analysis, Ishikawa Diagram or SWOT Analysis. This data is then used to generate potential solutions and evaluate them for feasibility, effectiveness and impact.

The final step in this process is to select the best solution and develop an action plan to implement it. This may include assigning roles and responsibilities, setting deadlines, and tracking progress.


All in all, this type of analysis is a valuable process that can help companies and managers make informed decisions and improve business operations. Solving problems has many advantages:

  • Cost reduction
  • Improved efficiency
  • Improved customer satisfaction
  • Increased profitability

Example of problem analysis in practice

As an example of this type of analysis in marketing, we use the case of a company experiencing a decline in sales. The first step in problem analysis would be to define the problem and gather information about the situation. For example, the company may conduct surveys or focus groups to gain insight into why customers are no longer buying their products or services.

Using tools such as a SWOT Analysis or the Cause and Effect Analysis, the company can then identify potential causes of the problem. One of the outcomes could be increased competition or a change in consumer preferences. Also, data about their sales and marketing efforts can be analyzed to see if there are any patterns or trends that could indicate the drop in sales.

Based on this analysis, the company can then develop potential solutions, such as adjust their pricing strategy, target new customer segments or increase their advertising efforts. They can evaluate these solutions for feasibility, effectiveness and potential impact on sales.

Ultimately, the company selects the best option and they develop an action plan. This could be, for example, launching a new marketing campaign, adjusting their product range or collaborating with others companies to increase their reach.

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