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Psychology

Psychology is the science that studies the behavior and mind of humans. In their observable behavior it looks at what people do and how they do it. Aside from this, the inner processes are studied as well: how do people feel, what do they think and how do they arrive at their decisions? Literally psychology means ‘the study of the mind’, derived from Ancient Greek, where ‘psyche’ means ‘mind’ and ‘logos’ means ‘doctrine’.

Psychology is the science that studies the behavior and mind of humans. In their observable behavior it looks at what people do and how they do it. Aside from this, the inner processes are studied as well: how do people feel, what do they think and how do they arrive at their decisions? Literally psychology means ‘the study of the mind’, derived from Ancient Greek, where ‘psyche’ means ‘mind’ and ‘logos’ means ‘doctrine’.

By describing and understanding human behavior, psychology also wants to try to predict human behavior. This is easier to do with more general characteristics at a group level than it is on an individual level. It is therefore concerned with the study and understanding of both groups and individuals. This includes looking at what people have in common and what distinguishes them from each other, and what is considered problematic behavior.

There are three main themes within psychology: neuropsychology, which deals with the function of the brain, clinical psychology, which deals with deviant behavior that is considered undesirable by patient or environment, and industrial & organizational psychology, which deals with the individual and joint operation and performance of people in work situations. All in all, psychology is an important discipline that allows us to understand ourselves better through different lines of approach, both as individuals and as a group.

What are the most known and used models and methods? What are their success stories and what are best practices for applying them? These articles are about powerful psychology tools and methods that can help you achieve your goals and better understand the different aspects of psychology.

Daniel Pink Motivation Theory

November 19th, 2020

This article provides a practical explanation of the Daniel Pink Motivation Theory. After reading this article, you’ll understand the basics of this powerful psychological theory. What is the Daniel Pink Motivation Theory? The Daniel Pink Motivation Theory is…

Tal Ben-Shahar’s Happiness Model

November 4th, 2020

This article explains Tal Ben-Shahar’s happiness model or hamburger model, in a practical way. After reading, you’ll understand the basics of this powerful psychology tool. What is Tal Ben-Shahar’s Happiness Model? The happiness model, also known as the hamburger…

Gestalt Psychology

August 23rd, 2020

This article provides a practical explanation of Gestalt psychology by Max Wertheimer, Kurt Koffka and Wolfgang Köhler. After reading, you’ll understand the basics of this powerful psychology tool. What is Gestalt Psychology? The word gestalt originates from German…

Learned Helplessness Theory

August 10th, 2020

This article provides a practical explanation of the Learned Helplessness Theory by Martin Seligman. After reading, you’ll understand the basics of this powerful psychology tool. What is the Learned Helplessness Theory? The Learned Helplessness Theory is part of behavioral theory…

Heider’s Balance Theory

June 15th, 2020

This article will provide an explanation of the Heider’s Balance Theory in a practical way. After reading, you will understand the basic concepts of this powerful model for interpersonal relationships as a form of balance for effective and motivational communication.…

Nudge Theory

June 7th, 2020

This article provides a practical explanation of the Nudge Theory. After reading, you’ll have a better insight into this behavioural psychology concept on how you can better understand how people think, make decisions, and act. What is the Nudge Theory?…

Osgood’s Congruence Theory

April 7th, 2020

This article provides a practical explanation of Osgood’s Congruence Theory. This theory was developed by Charles Osgood and Percy Tannebaum. After reading, you’ll understand the basics of this powerful psychological theory of communication and persuasion. What is the Congruence…

Cognitive Dissonance Theory

March 9th, 2020

This article gives a practical explanation of the cognitive dissonance theory by Leon Festinger. After reading, you’ll understand the basics of this powerful psychology tool. What is the cognitive dissonance theory? In psychology, cognitive dissonance means experiencing psychological…

ABC model of Behavior

February 4th, 2020

This article explains the ABC model of Behavior, developed by Albert Ellis, in a practical way. After reading, you’ll understand the basics of this powerful mindset tool. What is the ABC model of Behavior? The ABC model…

Heron’s Six Categories of Intervention

October 22nd, 2019

This article explains Heron’s Six Categories of Intervention in a practical way. After reading, you will understand the basis of this powerful psychology and motivation tool. What are Heron’s Six Categories of Intervention? Heron’s Six Categories of Intervention serve as…

Herrmann Whole Brain Model

September 27th, 2019

This article describes the Herrmann Whole Brain Model ®, developed by Ned Herrmann in a practical way. After reading you will understand the basics of this model for thinking preferences. What is the Herrmann Whole Brain Model? The…

Operant Conditioning (B.F. Skinner)

May 6th, 2019

This article provides a practical explanation of the Operant Conditioning by Burrhus F. Skinner. After reading, you’ll understand the basics of this powerful motivation tool. What is Operant Conditioning by Skinner? Operant Conditioning is aimed at the motivation of…
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