The Blue Ocean Strategy (BOS) is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that they should focus more on uncontested markets.
The idea behind the Ansoff Matrix is simple; a company or organization gains a clear insight into the possible growth strategies based on the combination of existing and new products and existing and new markets.
The SWOT Analysis is a strategy method that can be used to evaluate these focus areas involved in a project or organization for strategic planning. It identifies the internal and external factors. The internal factors are the strengths and weakness of the evaluation.