The Blue Ocean Strategy (BOS) is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that they should focus more on uncontested markets.
The idea behind the Ansoff Matrix is simple; a company or organization gains a clear insight into the possible growth strategies based on the combination of existing and new products and existing and new markets.
This article describes the GAP Analysis in a practical way. After reading you will understand the basics of this powerful type of project management and strategic tool. What is a…
This article explains the Balanced Scorecard, developed by Robert Kaplan and David Norton, in a practical way. After reading you will understand the basics of this powerful strategy and performance…
The SWOT Analysis is a strategy method that can be used to evaluate these focus areas involved in a project or organization for strategic planning. It identifies the internal and external factors. The internal factors are the strengths and weakness of the evaluation.
The Boston Consulting group’s product portfolio matrix (BCG matrix) helps understanding the market position of products/ services and discover business opportunities
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