PMESII-PT is an acronym developed in the military of the United States and stands for Political, Military, Economic, Social, Information, Infrastructure, Physical Environment, and Time. It's a tool that is used to help users organise large amounts of operations information.
The Innovation Funnel is a mechanism that enables a constant stream of ideas that can be screened for viability.
The Elaboration Likelihood Model (ELM) has been designed to discover how it's possible that there are differences in persuasion and how these differences affect people's attitudes.
The term Logical Levels refers to the theory that some processes, events, and other phenomena are created through their relationships with other processes, events, and phenomena. The Logical Levels are represented as a hierarchy.
The McKinsey Growth Pyramid posits that companies should further develop their growth strategies using 7 strategies to bring a company to a higher level.
The Brand Essence Wheel helps companies create and define their brand identity and consists of 3 rings describing the characteristics, essences and values.
Social commerce is the ability to purchase products from within a social media platform. Traditionally, brands used social media as a tool to direct potential customers to their websites, where they could complete their purchase. However, with the advent of social commerce, customers can complete their transactions from directly within social media platforms, thus eliminating that additional step that often makes a successful sale more difficult.
Sales Management refers to the process of developing a marketing team, leading a marketing team, coordinating sales activities, and implementing sales techniques.
The Business Model You helps with complex quandaries when the user wishes to make changes to their career. It does so by focusing on a person's talents, goals, needs, desires, and environment.
Market research refers to the systematic collecting and analysing of information on individuals – e.g. consumers and organisations – and products and services in current and future markets.