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Marketing Theories (Page 6)
February 12th, 2024
Sales Management: this article provides a practical explanation of Sales Management. Next to what it is (definition), this article also highlights the Sales Management Process, it’s relationship with Customer Relationship Management (CRM) and the the role of the Sales …
January 18th, 2024
Value Proposition Canvas Model: this article describes the Value Proposition Canvas model or VPC, developed by Alexander Osterwalder and Yves Pigneur in a practical way. Next to what it is (theory basics), this article also highlights the advantage of…
January 17th, 2024
Five Product Levels: this article describes the Philip Kotler Five Product Levels, developed by Philip Kotler in a practical way. Next to what it is, this article also hightlights the five levels, the competition, the added value and a…
January 5th, 2024
Multi Level Marketing: this article provides a practical explanation of Multi Level Marketing, also known as MLM. The article contains a general definition of the Multi Level Marketing structure, a comparison to pyramid schemes and practical examples. Enjoy reading!…
December 4th, 2023
Retail Management: this article provides a practical explanation of Retail Management. Next to what is retail management (meaning and theory) highlights this article also the topic of market research and other activities, and the competencies of a retail manager.…
November 11th, 2023
6W Model of Customer Analysis: this article provides a practical explanation of 6W Model of Customer Analysis. This article highlights next to 6W model, also the relationship with Market Research. After reading, you will understand the basics of this…
September 27th, 2023
PEST Analysis: this article explains the PEST Analysis by Francis J. Aguilar in a practical way. Next to what is a PEST Analysis, this article also highlights de factors of this analysis and practical tips. Lastly, you will find a…
September 19th, 2023
RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you will gain a better understanding of this marketing tool and how to quickly sort and rank your customers. Enjoy reading!
What is RFM Segmentation?
RFM Segmentation…
September 7th, 2023
CICD Analysis: this article explains the CICD analysis (ABCD analysis in Dutch) in a practical way. We discuss what the CICD analysis is, why it falls under meso marketing, what the disadvantage of the model is and what the various…
September 7th, 2023
Loyalty Marketing: this article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool.
What is Loyalty Marketing?
Loyalty marketing, or Total Loyalty Marketing (TLM), is a…
September 7th, 2023
Marketing plan: this article explains the Marketing Plan in a practical way. Next to what a marketing plan is, highlights this article the core elements and a complete marketing plan template to get started. After reading it, you will understand…
August 22nd, 2023
PESTEL Analysis: this article explains the PESTEL Analysis in a practical way. Next to what it is including the acronym, this article also highlights the purpose and it’s importance of this marketing strategy tool, the Dependency ofthe PESTEL Factors, explanation…