Brand Equity
This article explains Brand Equity in a practical way. After reading you will understand the basics of this powerful strategic marketing tool. What is Brand Equity? A brand is not…
Social Media 24/7 Model
The Social Media 24/7 model was created by Ingmar de Lange, Judith Hordijk and Wilco Kaasenbrood. It focuses primarily on the structural use of Social Media. It does, however, indicate…
OASIS Framework
The OASIS Framework is a five-step plan to integrate Social Media into the daily business. OASIS is an acronym and stands for Objectives, Audience, Strategy, Implementation and Sustainment. OASIS Framework…
Social Engagement Journey
The Social Engagement Journey was developed by consultancy firm Ant’s Eye View in 2010. Social Engagement Journey This model focuses on the steps taken to achieve a fully ‘connected’ organization….
Four Stage ROI Model
The stages of the Four Stage ROI Model are clearly described, and although it’s hard to determine the total ROI of Social Media in general or in projects, it’s possible to estimate outcomes based on the elements in the four phases described.
POST method
This article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction Forrester Research…
Kano Model
This article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool. Customer satisfaction Customer satisfaction is…
Product Life Cycle Stages
This article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. After reading you will understand the basics of this powerful marketing strategy tool. History…
ACCESS Model
This article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction ACCESS Model Lon Safko and David Brake…
Social Media Pyramid
This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool. Social Media Pyramid To apply social…