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Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Gamification

November 9th, 2018

This article explains the concept of Gamification in a practical way. After reading, you’ll understand the basics of this powerful psychology and motivation tool. What is Gamification? Gamification is the use of elements from games and the implementation of playful…

Sales Funnel

October 2nd, 2018

This article explains the concept of the Sales Funnel in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool. What is a Sales Funnel? For any commercial organization, it is important to…

Marketing Myopia (Levitt)

July 25th, 2018

This article explains the concept of Marketing Myopia in a practical way. After reading it, you will understand the basics of this useful marketing strategy theory. What is Marketing Myopia? Marketing Myopia is the name given to companies that are…

SFA Matrix

June 25th, 2018

This article explains the SFA Matrix in a practical way. After reading it, you will understand the basics of this powerful Marketing method. This article also contains a downloadable and editable SFA Matrix template. What is the SFA Matrix? The…

Consumer Trend Canvas

April 30th, 2018

This article explains the Consumer Trend Canvas in a practical way. After reading it, you will understand the basics of this powerful Marketing method. In this article you can also download a free editable Consumer Trend Canvas template. What…

Viral Marketing

March 20th, 2018

This article explains the Viral Marketing in a practical way. After reading it, you will understand the basics of this powerful Marketing method. What is Viral Marketing? Viral Marketing is a relatively new marketing technique. It spreads over the internet…

RATER Model

February 6th, 2018

This article explains the concept of the RATER Model, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. After reading it, you will understand the basics of this powerful Marketing tool. What is the…

Customer Journey Map

January 28th, 2018

This article describes the concept of a Customer Journey Map in a practical way. After reading you will understand the basics of this powerful marketing and customer management tool. What is a Customer Journey Map? It’s extremely important for a…

Brand Equity

January 26th, 2016

This article explains Brand Equity in a practical way. After reading you will understand the basics of this powerful strategic marketing tool. What is Brand Equity? A brand is not just a logo or a name, because for a consumer…

OASIS Framework

April 2nd, 2015

The OASIS Framework is a five-step plan to integrate Social Media into the daily business. OASIS is an acronym and stands for Objectives, Audience, Strategy, Implementation and Sustainment. OASIS Framework Objectives Set your goals. Would you like a sales…

Social Engagement Journey

March 19th, 2015

The Social Engagement Journey was developed by consultancy firm Ant’s Eye View in 2010. What is the Social Engagement Journey? This model focuses on the steps taken to achieve a fully ‘connected’ organization. These steps are part of a ‘journey’…
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