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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

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Buy Sell Hierarchy (Miller and Heiman)

June 12th, 2024

This article provides a practical explanation of the Buy Sell Hierarchy method. After reading, you’ll have a better understanding about how you can judge your current situation and where you want it to be in the next three years.…
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Viral Marketing: Basics and Advantages

June 6th, 2024

Viral Marketing: this article explains the Viral Marketing in a practical way. In addition to explaining what it is (definition) and the basic theory, the article also explains the origin plus examples, how it works, the contamination, advantages and disadvantages…
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B2C Marketing: the Definition and Strategies

June 5th, 2024

B2C marketing: this article provides a practical explanation of B2C marketing. The article contains the definition, pratical examples and information about how it is expected to develop in the future. Enjoy reading! What is B2C Marketing? The definition and…
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Mystery Shopping: the Basics and Variables

June 5th, 2024

Mystery shopping: this article explains the term mystery shopping in a practical way. You will read about the meaning of this term, how mystery shopping can improve your business and some practical examples. Enjoy reading! What is Mystery shopping? Today,…
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Influencer Marketing: Basics and Strategy explained

June 3rd, 2024

Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…
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SIVA model in Marketing

May 10th, 2024

SIVA model in Marketing: this article provides a practical explanation of the SIVA model. Next to what it is, this article highlights hte 4 P’s and the SIVA model, the application of the model in practice and the importance…
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Conjoint Analysis: the Basics and an Example

May 1st, 2024

Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis and an example. Enjoy…
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AARRR Framework: the Basics, Metrics and Use

May 1st, 2024

AARRR Framework: this article provides a practical explanation of the pirate funnel / AARRR Framework. Next to what it is (definition and explanation), this article also highlights the different stages and metrics of the AARRR Framework and turnover, and…
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Social Technographics Profile

April 30th, 2024

The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. Enjoy reading! What is the Social Technographics Profile? Authors Charlene…
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