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Marketing (Page 6)
November 9th, 2018
This article explains the concept of Gamification in a practical way. After reading, you’ll understand the basics of this powerful psychology and motivation tool.
What is Gamification?
Gamification is the use of elements from games and the implementation of playful…
October 2nd, 2018
This article explains the concept of the Sales Funnel in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool.
What is a Sales Funnel?
For any commercial organization, it is important to…
July 25th, 2018
This article explains the concept of Marketing Myopia in a practical way. After reading it, you will understand the basics of this useful marketing strategy theory.
What is Marketing Myopia?
Marketing Myopia is the name given to companies that are…
June 25th, 2018
This article explains the SFA Matrix in a practical way. After reading it, you will understand the basics of this powerful Marketing method. This article also contains a downloadable and editable SFA Matrix template.
What is the SFA Matrix?
The…
April 30th, 2018
This article explains the Consumer Trend Canvas in a practical way. After reading it, you will understand the basics of this powerful Marketing method. In this article you can also download a free editable Consumer Trend Canvas template.
What…
March 20th, 2018
This article explains the Viral Marketing in a practical way. After reading it, you will understand the basics of this powerful Marketing method.
What is Viral Marketing?
Viral Marketing is a relatively new marketing technique. It spreads over the internet…
February 6th, 2018
This article explains the concept of the RATER Model, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. After reading it, you will understand the basics of this powerful Marketing tool.
What is the…
January 28th, 2018
This article describes the concept of a Customer Journey Map in a practical way. After reading you will understand the basics of this powerful marketing and customer management tool.
What is a Customer Journey Map?
It’s extremely important for a…
August 24th, 2017
This article describes the concept of Patterns of Cross Cultural Business Behavior by Richard Gesteland in a practical way. After reading you will understand the basics of this powerful marketing tool.
What are the Patterns of Cross Cultural Business…
January 26th, 2016
This article explains Brand Equity in a practical way. After reading you will understand the basics of this powerful strategic marketing tool.
What is Brand Equity?
A brand is not just a logo or a name, because for a consumer…
April 2nd, 2015
The OASIS Framework is a five-step plan to integrate Social Media into the daily business.
OASIS is an acronym and stands for Objectives, Audience, Strategy, Implementation and Sustainment.
OASIS Framework
Objectives
Set your goals. Would you like a sales…
March 19th, 2015
The Social Engagement Journey was developed by consultancy firm Ant’s Eye View in 2010.
What is the Social Engagement Journey?
This model focuses on the steps taken to achieve a fully ‘connected’ organization. These steps are part of a ‘journey’…
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