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Marketing Theories (Page 6)
June 12th, 2024
This article provides a practical explanation of the Buy Sell Hierarchy method. After reading, you’ll have a better understanding about how you can judge your current situation and where you want it to be in the next three years.…
June 6th, 2024
4c model of marketing mix: this article provides a practical explanation of the 4c model of marketing mix, developed by Robert Lauterborn. Next to what it is, this article also highlights the importance of consumer needs and short…
June 6th, 2024
Viral Marketing: this article explains the Viral Marketing in a practical way. In addition to explaining what it is (definition) and the basic theory, the article also explains the origin plus examples, how it works, the contamination, advantages and disadvantages…
June 5th, 2024
B2C marketing: this article provides a practical explanation of B2C marketing. The article contains the definition, pratical examples and information about how it is expected to develop in the future. Enjoy reading!
What is B2C Marketing? The definition and…
June 5th, 2024
Mystery shopping: this article explains the term mystery shopping in a practical way. You will read about the meaning of this term, how mystery shopping can improve your business and some practical examples. Enjoy reading!
What is Mystery shopping?
Today,…
June 3rd, 2024
Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…
May 22nd, 2024
North Star Metric: this article explains the North Star Metric in a practical way. Next to what it is, this article also highlights it’s origin, what can it mean for an organisation, famous North Star Metric examples, a checklist,…
May 15th, 2024
SFA Matrix: this article explains the SFA Matrix, developed by Gerry Johnson and Kevan Scholes in a practical way. Next to what it is, this article also highlights the different angles, how should the matrix be completed, a short…
May 10th, 2024
SIVA model in Marketing: this article provides a practical explanation of the SIVA model. Next to what it is, this article highlights hte 4 P’s and the SIVA model, the application of the model in practice and the importance…
May 1st, 2024
Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis and an example. Enjoy…
May 1st, 2024
AARRR Framework: this article provides a practical explanation of the pirate funnel / AARRR Framework. Next to what it is (definition and explanation), this article also highlights the different stages and metrics of the AARRR Framework and turnover, and…
April 30th, 2024
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. Enjoy reading!
What is the Social Technographics Profile?
Authors Charlene…
