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Marketing Theories (Page 6)
June 8th, 2023
Brand key model: this article explains the Brand Key Model in a practical way. The article starts with the definition of this model, followed by an explanation of the different elements and practical tips. You will also find a downloadable…
May 30th, 2023
Mystery shopping: this article explains the term mystery shopping in a practical way. You will read about the meaning of this term, how mystery shopping can improve your business and some practical examples. Enjoy reading!
What is Mystery shopping?
Today,…
May 22nd, 2023
Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You will find numerous tips and…
May 18th, 2023
Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool.
What is Regression Analysis?
Regression Analysis is a statistical method used to discover links between different variables…
May 8th, 2023
Empathy Map: this article provides a practical explanation of the Empathy Map. Next to what it is (theory and acronym including examples), this article also highlights a step by step guide, an empathy map template to get started and…
May 8th, 2023
Market Segmentation: this article explains the concept of Market Segmentation in a practical way. In addition to what market segmentation is, the meaning, the definition of segmentation, the reasons for it, an example and the disadvantages are also explained. Enjoy…
May 8th, 2023
Direct Marketing: this article offers a practical explanation of Direct Marketing. The article starts with a general definition and explanation of direct marketing, followed by some key aspects of this form of marketing. You will also find instructions for…
May 4th, 2023
Market Analysis: this article provides a practical explanation of Market Analysis. Next to what it is (definition), this article also highlights how to conduct such analysis including steps and examples. After reading, you’ll understand the basics of this marketing…
May 4th, 2023
Linkbuilding: this article provides a practical explanation of Linkbuilding. The article starts with a general meaning of link building and why link building is crucial for maintaining a strong position in online search engines. You can read how the…
April 29th, 2023
DESTEP Analysis: this article explains practically the DESTEP Analysis. This article contains a general meaning of the DESTEP acronym, the 6 different elements of the model,an practical DESTEP Analysis example and tips. After reading you will understand the basics…
April 18th, 2023
FAB analysis: this article explains the FAB analysis in a practical way. The article begins with the definition of the acronym FAB, followed by the difference between advantages and benefits, an overview of the analysis and some FAB Analysis product…
April 17th, 2023
Marketing analytics: this article explains marketing analytics in a practical way. It covers what marketing analytics is, what tools and software can be used, what action can be taken, who uses it, what the role of machine learning is and…
